Tile is an imperfect product. And quite frankly, that’s what we love about it.
Make no mistake, we appreciate all the advancements and innovations our industry puts forward in the pursuit of making a flawless product: rectification, double or triple glazes, multiple firings at various cone levels – the list goes on.
But there’s something to be said for a tile that’s beautifully unrefined.
The folks at Wow Design Studios get this. With their new Fez series, they’ve seemingly tossed aside the modern manufacturing playbook and created a product that looks and feels like it was made in the zellige tradition – a centuries-old technique used by Moroccan artisans in which natural, unrefined clay is mixed with water, hand-formed, dried and then kiln-fired. The bisque, replete with unique surface imperfections and inherent dimensional idiosyncrasies, is then glazed with enamels and other natural colors and fired a second time resulting in finished tile product with abundant character and color variation.
We’re stocking the Fez series in a 2-1/2 x 5 field size in five captivating, design ready colors (and two glaze finishes): White Gloss & Matte, Grey Gloss & Matte, Aqua Gloss & Matte, Ocean Gloss & Matte and Emerald Gloss & Matte.
Perfect for kitchen backsplashes, shower and tub surrounds, walls and wainscots and fireplaces, the Fez series will bring a welcome dose of old-world flair and rusticity to your next project!
United Tile's Blog 
Two employees from United Tile – 6969 Fern Loop, Shreveport, LA /Classic Stone – Bossier City, LA) came to my house to cut an existing granite kitchen countertop to accommodate a new range. They were amazing! They were both polite and professional. The job was completed efficiently, and as expected, and the result was perfect! It was fascinating to watch them, and they were unbelieveable in their efforts to keep dust to a bare minimum (successfully, I must add!). Their names are Clayton and Hugo. I thanked them profusely, and I hope you will give them a “pat on the back” as well. They deserve it!!
Thanks!
John Martin
We love hearing successful tile stories! I do want to be sure credit is going to the correct place and I don’t think this was us, as we are a tile distributor in the Pacific Northwest. But we are thrilled you had a great experience with another United Tile.