LG Hausys Boosts Viatera® Operations
ATLANTA – LG Hausys recently expanded its North American Viatera® quartz-surface operations with a new manufacturing line in Georgia, along with a new warehouse and showroom in Southern California.
New Quartz-Surface Line
As part of LG Hausys’ multi-million-dollar investment, the new line also allows for future product innovation. This includes the ability to add new robotic technologies for veining effects and utilizing advanced mechanical devices for new color and design creations.
“The addition of our new third Viatera line is a significant [accomplishment] for LG Hausys and our customers,” said Jim Rogers, LG Hausys Vice President of Surfaces Jim Rogers. “Not only are we able meet increased customer demand, we’re now well-positioned to be at the forefront of the industry with quartz surface products that will feature the most highly styled designs and colors.
“LG Hausys’ investment in domestic, American-made manufacturing continues our role as a reliable supplier and partner to our customers throughout North America.”
Supporting the manufacturing expansion is the addition of a new 48,000 ft² warehouse and showroom in Placentia, Calif. The warehouse will serve as the primary distribution hub for Viatera and LG Hausys’ solid-surface product brand, HI-MACS. Its strategic location near Los Angeles enables LG Hausys to more effectively serve customers in Southern California and other West Coast markets.
The warehouse is LG Hausys’ 14th in the U.S. and second in California. LG Hausys’ other California warehouse is in Livermore and currently serves customers in the Bay Area and Northern California.
The new showroom, located adjacent to the warehouse facility, will enable trade partners to view the latest innovative colors and designs from the Viatera and HI-MACS brands. Available by appointment only, it will also serve as an event and meeting space for the design community, end-users and other LG Hausys customers.
“This facility marks a new strategic step for increasing our presence and meeting the increased demand of our Viatera and HI-MACS surface products on the West Coast,” said Greg Bassett, LG Hausys Regional Sales Director-West. “Combined with our increased Viatera product capacity, we are excited about the future. We’re looking forward to providing the service, delivery and high-design products our customers require.”
For more information or samples, please visit www.lgviaterausa.com.
LG Hausys America, headquartered in Atlanta, is a part of LG Hausys, a Korean-based worldwide provider of building and decorative materials employing more than 4,270 employees spanning the globe. LG Hausys’ parent company, LG Corporation, recorded $147 billion in annual revenue in 2018.
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