Cosentino Opens City Center in L.A.
LOS ANGELES – Cosentino Group brought its high-concept City design facility to Southern California earlier this month with the opening of its new Los Angeles facility.
Cindy Crawford
More than 300 leaders from across Los Angeles’ architecture and design community gathered to celebrate the grand opening April 4 on Beverly Boulevard n Los Angeles
One of only four in the United States and a dozen globally, the $1.7 million 4,208 ft² indoor-outdoor space offers a high-tech, immersive experience to serve design professionals and consumers alike in L.A.’s West Hollywood burgeoning design scene.
The Cosentino City concept utilizes digital technology where architects, designers and homeowners can fully experience the expansive offering of Cosentino products, such as ultra-compact Dekton® and Silestone® quartz surfaces.
The City Centers aim to promote a collaborative and inspiring environment where designers and their clients can discuss ideas, products and designs in an open, modern space, reflective of Cosentino’s signature style.
The showroom’s 3,529 ft² interior includes stunning exhibitions of Cosentino’s latest introductions, work areas for design professionals, and the Cosentino Selection Center. Using the latest technology, design professionals and consumers can instantly view detailed, high-definition images of slabs in great detail and create lifelike renderings to envision how materials will appear in residential and commercial settings
The 679 ft² courtyard showcases the applications of Dekton in exterior applications.
In addition to enjoying cocktails and Spanish tapas, guests were delighted when Silestone brand ambassador Cindy Crawford took to the stage for a conversation on her passion for design and fashion, moderated by Jessica Kantor, editor of LALA Magazine.
Notable guests in attendance included Eduardo Cosentino, EVP of Global Sales and CEO of Cosentino North America; Santiago Alfonso, Marketing Director of Cosentino Group; Massimo Ballucchi, Cosentino North America Director of Marketing; and Jason Cathcart, manager of the new facility.
“With the new Cosentino Los Angeles City Center, we’ll ensure the city’s preeminent architects and designers have access in a convenient location to our latest products and expertise that underscores our firm commitment to Los Angeles and Southern California,” said Eduardo Martinez-Cosentino.
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