Coverings Gains NWFA for Orlando in July
ALEXANDRIA, VA. & CHESTERFIELD, MO. – The National Wood Flooring Association (NWFA) will hold its 2021 trade show side-by-side with Coverings in Orlando this summer.
The 2021 Wood Flooring Expo and Coverings 2021 will operate concurrently on July 7-9 at the Orange County Convention Center. The Wood Flooring Expo will be held in the South Hall of the Orange County Convention Center, while Coverings 2021 will occupy the North Hall.
Registered attendees for either event will have access to both show floors.
Both organizations had planned to hold their annual events in April this year, with the NWFA originally set to open in Baltimore on April 28-30. The shows rescheduled for later in the year, due to ongoing restrictions because of COVID-19.
The NWFA’s event history stretches back more than three decades, with its last in-person show held in Fort Worth, Texas, in May 2019. The annual event draws 3,000+ attendees, according to the show’s website, with contractors and distributors making up 60% of the audience.
The NWFA cancelled its 2020 expo, set for last April in Milwaukee. Coverings also scratched its 2020 show, slated for New Orleans in April, due in part to a COVID-19 ban on large public events in the state of Louisiana.
“Co-locating with NWFA’s Expo helps Coverings reaffirm its commitment to provide a safe, in-person event that unites the natural, hard-surface flooring industry,” said Jennifer Hoff, president of Alexandria-based Taffy Event Strategies, which manages Coverings. “Every step is being taken to ensure the events follow all guidelines recommended by the Centers for Disease Control and Prevention (CDC), as well as federal, state and local government agencies.”
“Opportunities often present themselves in time of crisis,” said Michael Martin, NWFA President/CEO. “Given both organizations had to postpone their shows in April, it makes sense to be co-locating with Coverings to bring additional value to attendees of NWFA’s Wood Flooring Expo.
“We know from our membership surveys that NWFA members generally install and distribute multiple types of hard surface flooring. Combining the education and show floor for real wood, with the education and show floor for natural tile and stone, provides our members with opportunities to see more products in one place.
“They essentially will be getting two shows, at the same time, both of which promote natural flooring products.”
Chesterfield-based National Wood Flooring Association is a not-for-profit trade organization, with more than 3,200 member companies world-wide, dedicated to educating consumers, architects, designers, specifiers and builders in the uses and benefits of real wood flooring.
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