Verona Draws 65K to Marmomacc/Abitare il Tempo
VERONA, Italy – In the first concurrent run for the Marmomacc
Click photo to enlarge stone trade show and interior-design event Abitare il Tempo, more than 65,000 attendees toured the exhibit halls at Veronafiere last month, pushing total attendance up by 15% from 2013.
More than half (54%) of attendees on Sept. 24-27 traveled from beyond Italy’s borders, with a total of 145 countries represented at the show. India provided the largest total of international visitors, followed by Germany, Turkey, Spain and France. The rest of the top ten countries included China, the United States, Brazil, Russia and Egypt.
There was also significant attendance from the United Kingdom, Iran, South Korea, Portugal and Poland.
“This edition marked a critical step for Marmomacc, in terms of both the international development of the sector and the reciprocal promotion agreement with Expo 2015,” said Ettore Riello, president of Veronafiere, referring to the universal exhibition (world’s fair) set for Milan next year. “It is equally proof that trade shows are a strategic asset in Italy’s industrial policy and highlights Veronafiere’s leading role in Italy and abroad.”
“This is a very positive result for the companies producing natural-stone products, furniture and furnishing – all examples of excellence Made in Italy,” said Giovanni Mantovani, Veronafiere CEO. Such results are not fortuitous but the result of the major promotion Veronafiere implements through its network of delegates in 60 countries and the initiatives of Marmomacc in the world.
“Such action this year achieved an increase in exhibitors (1502 from 58 countries), joined by more than 80 companies attending Abitare il Tempo, as well as official trade delegations from 45 countries.”
The next edition of Marmomacc and Abitare il Tempo is scheduled for Sept. 30-Oct. 3, 2015, in Verona.
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