FILA Names Corporate CEO, America GM

SAN MARTINO di LUPARI, Italy – Surface-treatment-solutions company FILA Solutions appoints Francesco Pettenon as CEO, and Jeff Moen to general manager of FILA America.

PettenonPettenon joined FILA in 2000 as an area manager for England and Ireland; after coordinating a FILA branch office in Germany, he became sales director for countries outside of Italy. Pettenon, who earned an MBA in international business from the University of Kansas, continued his advancement in a myriad of managerial positions: export manager, commercial director (vice president of sales) and managing director.

Pettenon represents the third generation of his family in the business originally founded by Guido and Pietro Pettenon in 1943 as a shoe-polish company.

“A successful company which focuses only on the right products and services to a market, without respecting the environment, empowering its people and without leaving value to the society cannot be considered successful,” Pettenon said. “It is only jeopardizing the future of new generations.”

MoenMoen is transitioning into the role of General Manager for FILA Solutions America with an added focus on increasing profitability as well as brand positioning. Since 2013, Moen has been responsible for the firm’s sales and marketing in North America.

Moen has been instrumental in FILA’s focus to bring innovative products to market, thus increasing sales growth and market penetration.

“With each successive generation of management,” Moen said, “FILA has developed new and innovative products for the evolving market. We are excited to be expanding our already comprehensive product line by introducing FILA Marble Aid which was also named ‘Most Innovative’ at this year’s Surfaces Expo in Las Vegas.”

FILA (Fabbrica Italiana Lucidi ed Affini) achieved international recognition for excellence in providing highly technical, easy-to-use protection and care treatment systems for all surfaces. A family-owned yet strategically structured, managerial company, FILA has become a large international group always maintaining strong core values.

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