South Jordan, Utah—QFloors has rolled out QLeads, a new integration that allows leads that come through a website or other lead generation platform to automatically upload to a retailer’s QFloors system. QLeads ensures all leads make their way into the CRM, so retailers and their team can focus on turning leads into sales.
“You can’t just expect people to walk in your door anymore,” said Chad Ogden, president and CEO of QFloors. “Retailers who put money and effort into digital marketing and website lead generation are on the road to success, but if they aren’t following up on leads that come through websites or online lead generation platforms, they’re only hurting themselves. Keep track of the leads you’re getting through there and follow up with them. You need to protect your leads.”
Eliminating Error
Beseda Flooring in St. Charles, Mo., has been a QFloors customer since 2004, and started using QLeads last year. “We love it,” said Patty Beseda, business development manager. Prior to using QLeads, Beseda was the point person for keying leads into the store’s QFloors program—a tedious but crucial responsibility. “It saves me a lot of time, and it completely eliminates the possibility of human error,” she said. “It’s wonderful.”
There are still things to tidy up, such as eliminating leads that came in from out of state or assigning leads to different salespeople, but Beseda said she appreciates that she no longer needs to key in every piece of information that comes through on the store’s lead forms, like email addresses, phone numbers and more.
Tracking Trends
Sara Glance, office manager of Hughes Floor Covering in Charlotte, N.C., said QLeads has helped the store stay organized and track advertising. It’s also helped them plan their ad spending for 2021. “This year, we can track where our leads are coming from, and see what’s working and what’s not,” she said.
QLeads can also help retailers track product trends and performance. Retailers can see what products their potential new customers are most interested in and also monitor and compare close rates from different sources.
In addition, when a lead turns into a sale in a retailer’s QFloors system, it’s automatically updated in their QLeads system. Information about the customer, sale, materials and ticket price is shared as well, giving retailers the ability to track effectiveness, trends and success ratios. QLeads facilitates the easy flow of information between a retailer’s QFloors system and their website or other lead generation platform.
“We’re trying to provide tools to help create better controls and better policies and procedures for taking care of leads,” Ogden said. “If you implement QLeads and don’t have some sort of method or policy or procedure for following up on leads, it’s going to do you no good,” he said. “It’s not going to fix a broken organization, but it’s a great step in the right direction—especially if you create policies for how to follow up with leads.”
Adding QLeads to a system is designed to be simple, taking no more than a couple of hours to set up. QFloors customers also say it’s user-friendly. “Once it’s set up, there’s very little to learn. It’s a five-minute training process, and phenomenally easy,” Beseda said. “I think it totally enhances our QFloors program.”