Dallas—FCNews was here as Shaw returned to hosting live events on the big stage Jan. 5-7 as retailers came out in droves for its annual Dallas market. Shaw launched new products and concepts throughout its soft surface, hardwood and resilient portfolio and across all its brands.
Natalie Cady, director of premium brands—retail, showed FCNews the new COREtec Originals merchandising unit at the Dallas Market, which houses the brand’s entire WPC offering in one organized display.
Matt Rosado, director of hard surfaces for Shaw Floors, said the new pillowed bevel sets Floorte Pro apart from the competition.
Teresa Tran, director of soft surface for Shaw Floors, said the rebranding of Bellera to the Pet Perfect collection will return huge dividends for retailers.
