The winter markets. Surfaces. It’s what flooring retailers rely on every year to chart their course for the next 12 months—the catalyst being solution-oriented products that resonate with end users while boosting retailers’ bottom lines.
With the COVID-19 pandemic in the rear-view mirror and supply chain issues largely under control, 2024 has the potential to be a very good year for product launches.
As such, Floor Covering News once again delivers The Great Reveal in our first issue of January. This feature is designed to help suppliers get their new products in front of the specialty retail community, which is eager to learn what’s new for 2024.
Benchwick: 3D Printing Ecosystem
The 3D Printing Ecosystem leverages Blue11, a high-density core made from 80% reclaimed ocean plastic. The core technology features Envision AI, which designs intricate wood and tile patterns; DSE, which adds authentic textures; and TruBevel, which aims to perfect the edges. In addition, Infinite Glass protects against UV rays; ArmorDual offers antimicrobial protection; and MattMaster ensures a durable, cured finish.
BHW: Summit
Summit features a high-resolution, embossed visual to help buyers make a bold statement. The construction consists of BHW’s patented foamed luxury SPC core combined with an attached pad, making it very comfortable underfoot. A unique pressed bevel along the edges of each plank gives the appearance of a hand-crafted custom hardwood floor.
Cali:Mavericks
Named for California’s iconic surf spot, famous for its massive waves, Mavericks’ large-sized planks are the longest in Cali’s waterproof lineup. Boasting a state-of-the-art luxury laminate design, planks are designed to offer steadfast resilience, authentic hardwood elegance and a natural matte finish to deliver design-forward, low-maintenance flooring.
HF Design: AquaProof
AquaProof is billed as the next generation of waterproof flooring, constructed with innovative core technology and high-definition EIR texture to achieve the artistry of natural fine wood. Fit for high-traffic residential and commercial spaces with many unique styles, it is designed to help consumers find the perfect style to complement their new décor.
Lux: Terra Nova, Mesa Villa
Lux Flooring is adding a waterproof laminate that will be showcased at Surfaces. The line includes formats of 7 x 48 (Terra Nova, shown) and 9 x 60 (Mesa Villa). The AC5 planks boast 12mm overall thickness with painted bevel and pad attached and a Uniclic system for faster installation. The products are backed by a 15-year commercial and lifetime residential warranty.
MP Global: QuietBoard
Designed as a subfloor assist when replacing a thicker flooring with a thinner vinyl plank, QuietBoard works as a “booster” to lift the vinyl flooring and close the gap to match existing transitions. What’s more, it is designed to quiet sound and floor-to-ceiling noise—especially important in multi-family housing. It’s lightweight, easy to handle and cuts with a utility knife.
Novalis: Reverie
The all-new Reverie collection features waterproof chevron and herringbone designs in a SPC format, complete with enhanced scratch-, stain- and scuff-resistant coating. Chevron styles are installed at a classic 60% angle, creating “a designer look with impeccable durability.”
Nox: Sustainable LVT
Nox is introducing what it calls sustainable LVT flooring. Made with up to 90% of its key raw materials converted into carbon-reducing raw materials from recycled resources, such as used cooking oil and PET bottles, Nox LVT is 100% recyclable—and its raw materials are ISCC PLUSS certified.
Provenza: Vitali Elite
Provenza’s new Vitali Elite collection is an ultra-wide, long luxury European hardwood plank featuring a light wire-brushed, multi-layered stain with color variation—in a range of contemporary colors designed for a clean, modern interior visual.
RIVA: Tierra
Tierra by Riva Spain is billed as a market-disrupting luxury wood flooring collection crafted exclusively in Europe and curated to deliver world-class design, expert craftsmanship and remarkable value. Tierra features artisanal coloration, cold-pressed with zero VOC constitution, and features a robust top layer of live-sawn European white oak and fixed lengths of 6 to 8 feet.
Southwind: Authentic Prime
One of the many new offerings Southwind is showcasing at Surfaces, Authentic Prime is a 12mm WPC measuring 9 x 60 with a 20-mil wear layer and 2mm IXPE attached underlayment. The product also features an embossed-in-register texture and diamondized finish with a painted bevel and Uniclic locking system. Authentic Prime carries a lifetime residential warranty and 10-year commercial warranty.
Taylor: Gravity
Taylor Gravity is a unique, anti-skid substrate coating designed to control lateral movement of loose lay LVT 5mm or thicker and most carpet tile without bonding them to the substrate. It allows for easy repair or replacement of existing flooring while providing moisture protection for concrete substrates with 90% RH.
Unilin: FlinTile
FlinTile is said to create a 100% waterproof floor in three easy steps: Click, grout, clean. The easy installation results in what is said to be perfect grouting lines without spacers, even on top of existing floors. Plus, FlinTile uses real grout and enables the installation of different panel formats such as square tiles in checkerboard patterns. The panels are clicked into each other and then grouted, allowing for a faster installation, with the drying time reduced to a few hours.
Urbanfloor: Timbertop
Urbanfloor first made a splash in 2018 with its breakthrough Timbertop line—an upper-end hardwood floor collection featuring extra-long lengths, wide boards and a distinctive coloration process that yields unique, eye-catching visuals. Urbanfloor introduces the latest additions to its signature Lifestyle collection. This range showcases SKUs boasting a width of 15.75 inches and a length spanning 13 feet.
Wellmade: HDPC/SPC Premium Vinyl Plank
Wellmade continues to expand U.S. production as Phase II of the Cartersville, Ga., plant is completed. Look for a host of product innovations for 2024, including enhanced EIR production and TrueEdge bevel technology. Each is designed to bring the ultimate in realism to HDPC/SPC rigid core vinyl plank. With its waterproof performance and commercially rated wear layer, HDPC/SPC vinyl plank features low-luster antimicrobial finishes, attached IXPE pad and locking system.
