Hallmark Floors commemorates a quarter of a century in business with a salute to its dedicated partners—those who have successfully and consistently promoted, marketed and sold the vaunted brand to end users around the country. These include specialty retailers, hardwood flooring contractors, national chains and even architectural firms. Hallmark dedicated retailer partners are happy to return the favor via countless testimonials of the many ways the company is helping to grow their businesses.
Here’s what some of them they had to say:
A DEALER’S GO-TO BRAND
“We did a total showroom remodel five years ago and placed Hallmark flooring at the front and center of our store entrance. We also have their hardwood products installed on our showroom floor and they are still holding up amazingly well. Our store gets about 10x the wear and tear a typical household would, which has been a huge selling point. For our other wood displays with about 20 samples, there are usually two or three specific products that sell on a consistent basis. The Hallmark brands sell across the board.”
—Tyler Meservey, Flooring America, Williston, Vt.
HARDWOOD FLOORS BUILD TO LAST
“If I had to choose one grouping of engineered hardwood to have on display in the showroom, it would be Hallmark. Their products range from good, better, best so there is a product that will fit the needs of every customer. They have one of the largest varieties of colors available with some really fantastic rustic options. Our Hallmark reps take the time to pass on product knowledge to my team, which makes a huge difference because then we know exactly what we are selling and why we are selling it. We feel confident that we are giving our customers a well-constructed floor that will last.”
—Dawn Fitzpatrick, Messina’s Flooring & Carpet, Salem, N.H.
BROAD SPECTRUM OF OFFERINGS
“We sell Hallmark to our customers because they are natural-looking products we would put in our own homes. The two most popular collections are Ventura and Alta Visa—which is not a surprise because consumers are gravitating toward the wider planks for that uniform look. These collections come in an array of lighter and warmer colors, which I applaud Hallmark for because it gives customers a lot of design freedom. They get the beauty of hardwood along with the perks of a durable, low-maintenance floor.”
—Jonathan Graf, Floor Covering Shop, Norwich, Conn.
PRODUCTS THAT CHECK ALL THE BOXES
“I’ve been dealing with Hallmark for almost 15 years; I have it in my own home. I really like the new Avenue line. We’ve already had a couple of good experiences with it. The service we get from Hallmark through its distributor in our area, NRF, is also important. Shipping, delivery and accuracy go a long way to making Hallmark look good as well.”
—Jorge Morgado, Allied Flooring Paint & Design, Leominster, Mass.
