Dalton—Shaw Floors, flagship residential brand of Shaw Industries, has announced its new 2024 Phase I soft surface and hard surface introductions.
Soft surface
The carpet introductions feature innovative and budget-friendly twists on classic styles. New offerings can be found in the Simply the Best Values collection, the new Classics collection, the performance-driven Pet Perfect and Pet Perfect+ collections and the colorful Anso Colorwall collection.
These tiered collections from Shaw Floors provide solutions for a wide range of customers, from those just getting started on their first home, those prioritizing performance to keep up with their active pet homes, to those settling into their forever home. The Simply the Best Values and Classics collections allow more budget-conscious customers to find attractive, timeless styles at affordable and attainable prices. Pet Perfect and Pet Perfect+ collections offer innovative durability and performance, from high-performance fibers to foundation protection in Pet Perfect+ powered by LifeGuard Spill-Proof Technology, which allow the floors to keep up with active households. Those customers seeking premium, high-end styles can peruse the Colorwall display to find the color that speaks to them.
“Innovation goes beyond just performance and durability with these new offerings,” said John Crews, vice president of carpet product design for Shaw. “In addition to unique performance capabilities, we are also offering an innovative new visual style that provides the unique beauty of patterned carpet without the headache of traditional pattern carpet installation and sales estimation. This new No Pattern Match innovation, available in certain styles in the Anso Colorwall, Simply the Best Values and Pet Perfect+ collections, allows customers to get the visual appeal of patterned carpet any way you lay it. Connect with a TM for more information on these specific styles.”
Dakota Aft, Shaw Floors carpet category director, added, “These new product offerings are a great example of just what we’re capable of as a brand. By keeping a finger on the pulse of consumer needs, we can be proactive in creating products that offer real life solutions for our customers. Whether that be new, trend-setting colors and patterns or unique innovations, we have a style to meet the specific needs of all of our customers.”
Hard surface
Shaw Floors’ 2024 Phase I hard surface introductions features premium Forever Home hardwood in The Gallery collection, unique species in the Exotics collection, performance flooring in the Floorté Classics collection, new innovations in Pet Perfect Mineral Core and stylish new additions to its Tile and Stone collection.
With this year’s introductions, Shaw Floors is striving to meet the needs of the consumer in accessible and stylish ways. While The Gallery collection provides premium hardwood, The Exotics collection with its unique teak wood construction lets homeowners bring a taste of adventure into their homes. New tile and stone offerings present trendy twists on classic stylings perfect for any home. For those desiring added protection and durability, new additions to the Floorté Classics collection and the introduction of new Pet Perfect Mineral Core provide beautiful style that withstands.
“By focusing on the specific and unique needs of our customers, we’ve been able to innovate products that create concrete solutions for them and their homes,” said Matt Rosato, director of Shaw Floors hard surface. “The combination of The Gallery and Exotics’ luxury, Floorté and Pet Perfect’s performance and the diverse options of tile and stone unite to form an unbeatable and all-encompassing selection of solutions for our customers.”
For more details on new introductions, visit here.