Bostik, Begley Light Up Times Square
NEW YORK — Bostik Inc. and actor Ed Begley Jr. took to Times Square recently to let people – a lot of people – know about the company’s environmentally friendly adhesive product.
Click photo to enlargeAs part of a national press program, a video of Begley appeared on a digital billboard in the famed New York crossroads to inform passersby about Bostik’s Ultra-Set® SingleStep2™ and the construction of the actor’s LEED® Platinum house.
The release appeared on hundreds of media outlets, both consumer and trade; print and online, but the big impact was the 20-plus story digital sign in the center of Times Square, which is viewed by nearly two million people each day.
“Bostik high-performance adhesives are being successfully used worldwide for a diverse variety of applications dependent upon products people utilize daily.” said Michael Jenkins, business director for Bostik’s Consumer & Construction Business Unit – Americas. “Globalizing the distinct image of our brand is a good ‘step one’ in getting everyday people to become even more familiar with the Bostik name and range of solutions our company provides. Times Square, being one of the most focal locations in the entire world, was an ideal venue for this recent message to appear.”
In the past few months, other Bostik global image-building programs have included the promotion of the “Bostik Airplane,” a sleek, Boeing 737-800 flying four times per day to 47 destinations across 20 countries. Bostik was also a major sponsor of the 102nd Tour de France bicycle race in July.
“The Green Movement in America keeps growing and growing,” said Scott Banda, director of marketing for Bostik’s Consumer & Construction Business Unit – Americas. “And Ed Begley Jr. is just as well-known for his positive environmental initiatives as he is for being an incredibly talented and successful actor. We’re delighted with the strong response to this release… and are planning to do more with Ed moving forward. People should stay tuned for that!”
Ultra-Set® SingleStep2™ is a high performance adhesive, moisture control, and sound reduction membrane all-in-one. This adhesive contains 1% recycled rubber material, has zero VOC’s and does NOT contain any water.
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