Florim USA introduces digital texture glaze technology

HomeNewsFlorim USA introduces digital texture glaze technology

digital textureClarksville, Tenn.—Florim USA, a supplier of porcelain tile and manufacturer of the MILEstone brand, has introduced Digital Texture. This cutting-edge innovation marks a significant advancement for enhancing the aesthetic appeal of the surface of tiles, creating a unique tactile experience, reminiscent of natural, random textures.

“We are excited to be the first U.S. porcelain tile manufacturer to introduce this new glazing technology,” said Rodolfo Panisi, president and CEO of Florim USA. “We began implementing it in 2023, as a key component of our modernization strategy. With its introduction, we are proud to be one of the most advanced porcelain tile manufacturers in North America and in a position to gain market share in today’s competitive marketplace.”

Digital Texture technology is said to produce dimensional surfaces with precision, realistic detail and movement. This advancement not only creates visual appeal but also optimizes production efficiency, reducing waste and increasing design flexibility. Digital Texture technology minimizes material use and energy consumption, aligning with Florim USA’s commitment to sustainability.

Must Read

Wells Fargo Championship leverages sustainable product

Charlotte, N.C.—At the Quail Hollow Club the Wells Fargo Championship PGA Tour tournament was green in multiple ways. In addition to its sweeping fairways, the event showcased a new...

Tuesday Tips: Getting the sales interview right

https://youtu.be/z47UlRVYpns Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...

NWFA expo serves as launchpad for new intros

New Orleans—Visitors to the recent 2024 National Wood Flooring Association Expo here recently had the opportunity to partake in a host of educational sessions,...

Why you’re struggling to find good employees

You can’t walk down the street without seeing “We’re Hiring” signs plastered all over the business landscape. My wife and I recently went to...

Flooring retailers pushed to embrace artificial intelligence

It’s been said that artificial intelligence (AI) can transform internal business operations through chatbots that act as personal assistants, helping to manage emails, maintain...

WFCA announces next cohort for SEAL Leadership Academy

Dalton—The World Floor Covering Association (WFCA) announced the upcoming session of its highly acclaimed SEAL (Seeking Excellence As Leaders) Leadership Development and Certification Program,...
Some text some message..
X