Los Angeles— Emser Tile launched its Virtual Environment, a new digital tool that features more than 20 new collections for 2021.
“Now more than ever, Emser Tile aims to empower its customers,” said Mara Villanueva-Heras, vice president of marketing. “Our goal moving forward is to put in place experiential digital tools to allow customers to more fully engaged with Emser Tile products. Traditional materials like samples and catalogs will remain a mainstay. But looking forward and finding the best ways to connect, inspire and serve is our focus.”
Built with dealers, home builders and the commercial market in mind, Emser said its Virtual Environment opens with a realistic trade show floor experience including built-in resources to encourage an intuitive self-guided tour of the newest collections.
Additionally, Emser Tile aims to bring to life hotel, restaurant and residential environments, further extending the trade show experience to enable visitors to virtually see new productions installed.
Emser tile noted the highlights as follows:
Hotel Environment
Treat guests to an experience they will never forget by surrounding them with luxury the moment they step through the doors. Marble looks are synonymous with style and have become a classic choice for elegant environments. Visitors can stop by the hotel bar, which highlights a vintage style with modern sleekness. Also, the hotel bathroom blends dramatic beauty with the inherent benefits of tile for the perfect choice in design today.
Restaurant Environment
Tile can replicate many sophisticated shapes, textures and patterns, taking inspiration from nature, architecture, materials and fashion. And that is evident in Emser Tile’s virtual restaurant, which showcases the textural appeal of tile, as well as reinforcing surfaces that are generally stain-resistant to water, dirt, chemicals, oil, debris and even germs and bacteria—both indoor and out.
Residential Environment
The tour continues into a residential great room, kitchen, bath and outdoor space. Life, and specifically homes, get messy. Flooring products need to be capable of handling anything that life throws at it. The flexibility of use as both indoor and outdoor flooring options makes tile and stone ideal for any design style.
In the coming weeks, look for additional news on the company’s 2021 Product Brochure and full trend report that discusses influences crossing both residential and commercial design.
The new digital asset is available at the company’s website.