Unilin Technologies, ZeeTree join forces

HomeNewsUnilin Technologies, ZeeTree join forces

ZeeTreeWaregem, Belgium—Unilin and ZeeTree have joined forces to promote digital printing and texturizing on rigid core floor boards. Unilin’s strong patent portfolio on digital printing and texturing, combined with the patented advanced embossing solutions and wear layer chemistry developed by ZeeTree offers the ideal technical solution in the decorative rigid board market, the company said.

“We are delighted that our early research and IP relating to digital printing and texturing technology are empowering developments in the decorative rigid board market,” said Jasmine Geerinckx, business development director, Unilin Technologies. “These developments are definitely enhanced by the successful implementation of ZeeTree’s patented texture embossing solution, that is currently offered in combination with machine manufacturing suppliers Barberan and Cefla. The possibility to print a vast range of stylish wood, stone and other natural material designs in perfect register with its lifelike surface textures makes a huge difference for our license customer base.”

Giorgio Macor, CEO of ZeeTree, added that years of research and development in the field of digital texturing and wear layer coatings has led to a total solution, meeting the most severe norms regarding abrasion and scratch resistance while delivering authentic, embossed-in-register texturing at competitive pricing. “We acknowledge and respect the fact that Unilin Technologies has early and broad patent protection covering all the digital print and structuring technologies currently offered on the market,” he said. “We are happy to partner up with them so that we can continue to deliver the best technical solution for their important licensing base.”

Must Read

Tile continues downward slide

Clemson, S.C.—U.S. ceramic tile consumption in 2023 was 2.85 billion square feet, down 7.3% from the previous year, according to the Tile Council of...

Centricity donates to FCEF to combat labor crisis

St. Petersburg, Fla.—Centricity, a lifestyle services company and leader in providing flooring protection, has made a significant financial commitment to the Floor Covering Education...

Tuesday Tips: What a sales meeting is not

https://youtu.be/AFVDP6-I3bY   Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...

FCEF brings install students to Coverings

Atlanta—Last week, students from Georgia Northwestern Technical College (GNTC)/The Dalton Academy and Atlanta Technical College, who are participating in the Basic Floor Covering...

The Aqua-‘Proof’ is in the pudding for HF Design

Any laminate supplier that’s looking to position itself as a bona fide player in an extremely competitive category needs to first and foremost provide...

How to add installers to your team right now

Do you need more installers? Is the lack of installers impacting your ability to grow your business? What if there was a way you...
Some text some message..
X