San Diego—Cali is launching Cali Rugs, a new collection of area rugs designed to complement the omni-channel company’s flooring and decking. Customers looking to renovate with a fresh floor or deck may now also pair a high-quality rug with their purchase—adding extra character and comfort to their newly upgraded space, according to the company.
“We’re all about giving our customer the best experience possible and infusing Cali style and attitude in every collection,” said Doug Jackson, president. “With the rollout of Cali Rugs, we’re helping them achieve a more finished living space that feels elevated but still authentic to who they are.”
Cali Rugs offer an array of colors and patterns, largely drawing upon classic neutrals that are easy to incorporate into existing designs. Each rug style comes in multiple size dimensions, with most including round and runner options and a variety of pile heights range from flat weave to full shag. Customers will find the perfect fit for each space, with durable, low piles for high-traffic zones and plush options where they want a more luxurious texture, according to the company. Each option is kid- and pet-friendly with a non-shedding, stain-resistant construction.
According to Cali, rugs in the new collection are woven in Belgium and Turkey, using materials and techniques that are guaranteed safe for homes. All styles have received Oeko-Tx 100 certification, ensuring they are tested and proven free of harmful substances.