Ceramic: In-store elements help secure the sale
Floor Covering News
SEPTEMBER 3, 2020
Ceramic tile is by far one of the most design savvy, alluring categories in the industry. One of MSI’s retail partners, Yates Flooring in Lubbock, Texas, features tile prominently and uses a key strategy of grouping color and material to help make the sale. By Megan Salzano. It is a tried-and-true material that has outlasted the ages.
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