Mirage Hardwood Floors launches new color and grade

HomeNewsMirage Hardwood Floors launches new color and grade

Mirage Saint-Georges, Canada—Mirage has added a new color in the Escape Collection as well as the Exclusive grade to its Muse and DreamVille collections.

“In response to increasing customer demand, we’ve expanded our product offerings to include the Exclusive grade, which has garnered greater interest compared to the Character grade,” said Jérôme Goulet, marketing director at Mirage. “Furthermore, we’re confident that Galena will meet the installation and design requirements of both daring and traditional customers while providing them with a timeless and sought-after look.”

The new color Galena has been added to the Escape Collection. This color comes in Engineered technology, in a 5-inch width and Classic technology, in 3 1/4-inch and 4 1/4-inch widths, available with the Cashmere finish.

In addition to this new color, Mirage Floors also launched the Exclusive grade in its DreamVille and Muse collections. This grade presents a clearer look than the Character grade but provides wood planks with some pronounced and nuanced coloration with a limited range of color variation.

Both the DreamVille and Muse collections boast eight trendy neutral colors available in TruBalance Lite technology, in 5-inch and 7-inch widths as well as 5-inch Herringbone and Lock technology, in a 5-inch width with the DuraMatt finish. DreamVille is also available in Classic technology in 4 1/4-inch width.

The Lock technology returns to the standard Mirage Floors product offering. This technology will be available in the DreamVille and Muse collections, in a 5-inch width with the DuraMatt finish.

Must Read

University of Ceramic Tile and Stone launches tile specialist course

San Diego, Calif.—The University of Ceramic Tile and Stone (UofCTS) has provided training to thousands of people in the tile and stone industry over...

Panariagroup USA promotes Ashley Donaldson to VPO

Lexington, Ky.—Panariagroup USA has promoted Ashley Donaldson to the role of vice president of operations. According to the company, Donaldson’s appointment reflects her unwavering...

Tuesday Tips: Developing a passion for practice

https://youtu.be/Lg0szjHE_Jw Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...

Exotics vie for their fair share of the hardwood pie

In an age where European white oak, domestic red oak and hickory reign supreme (and for good reason) it may behoove retailers and distributors to...

A success for Hospitality Design Conference

Milan, Italy—The latest edition of the Hospitality Design Conference, organized by Teamwork Hospitality, a leading hotel consultancy and training company headed by president Mauro...

Shaw Industries’ Chuck Babcock inducted into Driver Hall of Fame

Dalton—Shaw Industries has inducted Charles “Chuck” Babcock into the National Private Truck Council’s (NPTC) Hall of Fame. Imagine making 148 trips around the Earth and...
Some text some message..
X