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Lunada Bay Tile names Chris Moderwell regional sales manager

Floor Covering News

—Lunada Bay Corporation has expanded its sales team with the appointment of Chris Moderwell as the Southeast and Texas regional sales manager. Chris’ experience and expertise have already made him a key addition to the Lunada Bay Corporation team,” said Chris Brown, North American sales director for Lunada Bay Corporation. “We

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Design Trends: The 2019 PANTONE Color of the Year

Architectural Ceramics

In 2016, PANTONE’s Color of the Year was Rose Quartz 13-1520. Learn more about how the PANTONE Color of the Year is selected, this year’s color: Living Coral, and how to incorporate it into your designed interior space (which we hope includes tile from Architectural Ceramics, of course). That was so 2016.

Colors 159
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Employee Spotlight: Commercial Sales Manager David Arabe

Architectural Ceramics

For Father’s Day we interviewed a new dad, our Commercial Sales Manager, David Arabe, and got his thoughts on his new role as a dad and leading our commercial sales team. Architectural Ceramics: Your clients often juggle project types like hospitality, healthcare, and corporate offices.

Sales 154
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AO launches Color Story Wall collection

Floor Covering News

Dallas, Texas— American Olean launched its new Color Story Wall collection. The new glazed ceramic collection features a mix of 32 colors that aim to create a vibrant classroom or a tranquil hospital setting. Made in the USA, Color Story Wall tiles are available in seven shapes and sizes.

Colors 98
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Ceramic: In-store elements help secure the sale

Floor Covering News

Yet, some retailers struggle with the sale. Often the challenge is laid at the feet of industry shortcomings such as labor and product costs; however, there’s a much simpler explanation that once remedied could potentially boost the sales potential for flooring dealers big and small: in-store merchandising. Seeing is believing.

Sales 98
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STATS: Tile sales decline, comeback looms large

Floor Covering News

Continuing its downward trajectory, ceramic tile sales in 2020 experienced a low, single-digit decline in terms of overall dollar sales and similar declines in terms of volume. Ceramic tile sales in 2020 declined roughly 5%. of dollar sales for the gradually increasing hard surface market and 24.6% Imports vs. domestics.

Sales 98
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Don’t judge a book by its cover in sales

Floor Covering News

This colorful little anecdote illustrates a valuable lesson in modern retailing: Every person who enters the retail showroom is a potential client. But it can be easy to write someone off based on an initial judgement and not give the full effort on a sales pitch. home once he was done “browsing.” Experts warn against this approach.

Sales 74