Lancaster, Pa.—Ecore and the USA Women’s Sevens players of the U.S. Rugby Players Association (USRPA) are “going for green” together in a national, interactive campaign to plant 5,000 trees for Earth Day. The campaign will benefit the nonprofit, edenprojects.org, which aims to reduce poverty and contribute to decarbonization by employing local communities.
Ecore and USRPA said they are encouraging others to help the environment on Earth Day by exercising between April 20-27. To participate, download the Active Giving digital fitness app, create a profile and join the USA Women’s Sevens players and Ecore team under the menu button by using the code “RUGGFG.” After entering the distance or duration of physical activity, Ecore said the app will calculate how many trees the user helped the team plant.
“As we focus on a planet free of rubber waste while transforming reclaimed materials into performance products that make people’s lives better, we are proud to support women’s athletics by partnering with USRPA on this fun event,” said Allison Porter, director of sales east and strategic accounts for Ecore.
To help promote the program, the USA Women’s 7s team said players will share the physical activity through individual pages, encouraging fans to join the planting of trees by logging their exercise activity into the Active Giving app. “Every day, we are looking for ways to harness the power of our team and of our community, seeking to accomplish together what wasn’t possible alone,” said Alena Olsen, USA Women’s Sevens player and USRPA player board member. “We can’t win gold without each other. Solving the climate crisis has to be done the same way.”
Porter added, “Our goal is to encourage healthy activity among fans of Ecore and fans of the USA Women’s Sevens team players while simultaneously making a tangible contribution toward solving the climate crisis. We encourage everyone to join us as we work out and work toward planting 5,000 trees this Earth Day.”