Power of brands: Transparency on the rise
Floor Covering News
AUGUST 27, 2021
T oday, consumers want to know where a brand’s products are coming from and how they’re produced; they’re interested in sustainable business practices. With brand transparency on the rise, trust in who a brand is and what it stands for is critical. Because of this, positive brand equity has never been more valuable. Indeed, it is what’s helping to carry many brands through this challenging time.
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