Dalton—Shaw Residential has expanded its “Made Smarter, Live Better” program to help retailers tap into the growing consumer interest in healthy home products. The company said it launched new training events and resources for the program, including a series of videos, tear sheets, one-pagers and social content to recognize June as National Health Home month. The added resources are designed for retail partners to communicate with consumers about Shaw’s sustainable solutions.
According to Shaw, the program was developed to help retailers explain how the company’s products can address consumer desires to live or work in a space that supports well-being. It focuses on five pillars: material, moisture, sound, air and clean—all underscored by a keen focus on design. Through careful evaluation of the pillars and collaboration between Shaw’s sustainability and residential product and marketing teams, the company said its residential brands now offer information and training for retailers and sales associates to offer products that align with consumer needs.
“We spend 90% of our time indoors—even before COVID-19,” said Nina LoCicero, vice president of residential marketing and digital commerce for Shaw Residential. “So, it’s no wonder that the spaces where we live, work, learn and play have a significant impact on our wellbeing. Shaw designs products with both the planet and the human experience in mind. The pandemic has elevated our awareness of how the space we’re in makes us feel and of the materials used in our environments, what they’re made of and, in the midst of heightened virus awareness, the importance of safe and effective cleaning habits.”
Troy Virgo, director of sustainability at Shaw, added, “In today’s environment, healthy home initiatives are top-of-mind with consumers. Wellness real estate, where Shaw and its customers operate, is a nearly $200 billion dollar industry. As interest in health and wellness becomes more mainstream, Shaw is well-positioned to help our customers have meaningful, informed conversations with consumers. No matter the specific need, Shaw offers a smarter, better product solution and we design our products to support goals for a clean, healthy home.”
The company will host a live learning event of the “Made Smarter, Live Better” program on June 15 at 2 p.m. EST. All registrants will receive a recording of the webinar, the company said.
Register for the webinar here.