Mirage launches new textures in its Admiration collection

HomeNewsMirage launches new textures in its Admiration collection

Saint-Georges, Quebec, Canada—Mirage, the hardwood flooring brand renowned for quality, has added two new textures—Brushed and Engraved—to its Admiration collection.

The new textured Oak surface is brushed so it conceals everyday scuffs and marks, making them ideal for today’s busy families. The slightly bolder Engraved Maple surface features color and texture variations which add a distinctive look to the floor. These two new textures are available with the Admiration collection’s popular Charcoal, Rio, Savanna and Isla colors.

Combined with Mirage’s DuraMattfinish, these new textured colors add richness to any room and help create an evocative, original space. Mirage’s DuraMattfinish recreates the look of an oiled floors without the hassles of maintenance and regular oil application. The silky matte finish lets the wood’s natural beauty shine through, in addition to being incredibly long lasting and resistant.

“The new textures in the Admiration collection are a real breath of fresh air,” said Brad Williams, vice president of sales and marketing at Boa-Franc, makers of the Mirage brand. “Consumers looking for modern flooring that suits their lifestyle will love them—and so will architects and designers. We’ve combined the new textures and DuraMattfinish with some of our most popular colors from the Admiration collection to create bolder, more inspiring, vibrant floors.”

The new textures in the Admiration collection are available for Oak and Maple in Classic (4¼ inches), Engineered (5 inches and 6½ inches) and TruBalance (5 inches) technologies with the DuraMatt finish.

Must Read

NTCA announces 2024 Tom Ade Scholarship winners

Jackson, Miss.—In a testament to the enduring commitment to supporting the educational aspirations of its members' families, the National Tile Contractors Association (NTCA) announced...

AHF relaunches Armstrong’s MedinPure PVC-free sheet

Mountville, Pa.—AHF Products has relaunched Armstrong Flooring’s MedinPure, a PVC-free homogeneous sheet flooring solution with Diamond 10 technology with Enhanced Traction in 20 new...

Reid Kubesh appointed to NSI board of directors

Oberlin, Ohio—The Natural Stone Institute board of directors has appointed Reid Kubesh (Coldspring) to fill a vacancy left by Alexandra Niedbalski, who resigned her...

Tuesday Tips: Why a sales presentation is not a debate

https://youtu.be/umzVE8HMclI Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...

Decora SPC now features Välinge 5G Cross technology

Sweden—Decora, a leading European manufacturing company producing technologically advanced flooring products for an international market, now features Välinge 5G Cross technology on its SPC...

Housing starts fall on interest rate, financing concerns

Washington, D.C.—Housing starts fell in March with interest rates somewhat higher than expected last month as the latest inflation readings failed to show improvement....
Some text some message..
X