Tue.Apr 11, 2023

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5 tips to overcoming sales objections

Floor Covering News

If you’ve worked in sales, you’ve probably heard all the typical objections: “It’s too expensive.” “I saw the same product cheaper at the store down the street—can you match it?” Even responses like: “I’m just looking” or “Let me think about it” serve as a warning sign that you’re probably going to lose the sale. Thankfully, experienced salespeople know how to deflect common objections such as these—as well as other impediments to a sale—in their quest to seal the deal.

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Eye Spy: Building Inspectors May Soon Be Shooting Laser Beams, Saving the Construction Industry Millions of Dollars

The A to Z of Building

New eye-tracking technologies being developed by Australian engineers to identify building defects early in the construction process could save companies millions of dollars, time, and resources. The.

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Crossville launches first carbon neutral tile

Floor Covering News

Crossville, Tenn.—Crossville recently launched its first carbon neutral tile products—the Civilization and Native Metal collections. These two new manufactured collections will be carbon neutral through measuring embodied carbon (EPD) and purchasing carbon offsets to account for what cannot be immediately reduced for the full lifecycle of these product lines.

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Kerasan gains ISO 45001 certification

Ceramics of Italy

Following a rigorous verification process, Kerasan has obtained ISO 45001 health and safety certification. This certifies that the Kerasan system not only complies with standards but is also organised in such a way as to achieve continuous improvement and reduce risk factors, thereby protecting the health and safety of workers. This is a new milestone in the Civita Castellana (VT) based company’s journey of evolution and growth.

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‘Tuesday Tips:’ Get to know your customer’s needs

Floor Covering News

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition. In this week’s Tuesday Tip , Tom Jennings Tom Jennings reminds us that when a potential customer appears it means we have passed their first cut of potential vendors.

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WFCA’s Scott Humphrey celebrates 10 years of visionary leadership

Floor Covering News

Scott Humphrey Dalton—Scott Humphrey, CEO of the World Floor Covering Association (WFCA), reached his 10-year milestone on March 28. Since joining the WFCA in 2013, Humphrey’s focus on making an impact in the industry has shaped the organization’s DNA. Over the past decade, the WFCA has grown in influence and expanded its network. Now spanning more than 10,000 members and reaching 95% of independent floor covering retailers in the industry, WFCA continues to be the voice of the indus