Dalton—The World Floor Covering Association (WFCA) will release an industry-wide initiative focused on a solution for the installation crisis. Details of the plan, including industry leaders who have signed on to support it through WFCA’s “We’re part of the Solution” campaign, will be shared at an exclusive industry media event on Dec. 12 in Chattanooga, Tenn.
“This collaborative endeavor will be the first of its kind,” said Scott Humphrey, CEO, WFCA. “Our industry needs to find a way to all work together to overcome an industry challenge that impacts us all. We’re fully committed to making this happen.”
According to Humphrey, the WFCA will take the lead in driving this initiative. “We are very excited to share this news with our media partners, our members and the industry as a whole,” he added. “We have expectations that, given the scope of this undertaking and the industry-wide support we have behind us, this endeavor will change the face of our industry forever.”
For more information, visit wfca.org.