Calhoun, Ga.—Mohawk Group has launched the Waterways Project, a luxury mobile showcase featuring new products and innovations from Mohawk Group and Durkan.
The Waterways Project emerges as part of the company’s commitment to leave a positive handprint on local waterways. The mobile showcase journeys through new products, technologies and initiatives that are designed to improve understanding of river health and how rivers support life.
“Our goal is to move design forward by investing in water conservation and restoration, a project that will balance over eight million gallons of water across regions in the U.S.,” explained Jackie Dettmar, vice president of marketing, design and product development. “At Mohawk Group, we are committed to giving back as we go forward, which is why we want to help create spaces that foster health and well-being for generations to come.”
Kicking off in late spring and early summer of 2021, the Waterways Project will visit as many as 23 cities. Every leg of the carbon neutral tour will showcase the latest in product innovation, provide an immersive luxury mobile experience and feature products across all segments of Mohawk Group and Durkan.
During this mobile showcase, customers interested in attending can book private appointment times and order samples on site directly from Material Bank, the world’s largest architectural and design materials resource. “Material Bank perfectly aligns with our desire to foster strong relationships within the design community and meet the needs of a digitized architecture and design landscape,” Dettmar said.
Customer and employee health and safety is a critical aspect of the tour, which will feature state-of-the-art electrostatic sprayers, touchless temperature scanners and UV-C germicidal lamps. To showcase new product innovations safely, the mobile showcase will travel across the country instead of inviting attendees to a single, national location. “A roadshow makes it easy to promote public health and adhere to local guidelines,” Dettmar noted. “The format allows us to continue our dedication to industry-leading innovation, safely providing our customers with the collaborative, immersive events they can expect from Mohawk.”
More details for the Waterways Project will be announced in coming weeks, and registration will open soon—but space will be limited.