Wed.Feb 02, 2022

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Tips for setting up a mobile showroom

Floor Covering News

By Robert Persons—In recent years, retail industries have had to adapt to the new landscape, which involves both at-home shopping and online selling. Experts say the pandemic has only hastened this evolution. That helps explain, in part, the growing popularity of the mobile-showroom format. Dealers are leaving no stone unturned or avenue unexplored in reaching the consumer in ways that are more convenient for them.

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Technology Innovations Support Safer, Healthier, Aging-Friendly Living

JG Kitchens

Here are some innovations from my latest Forbes.com piece for your consideration. My three sources for the piece will be discussing their thoughts in today's WELLNESS WEDNESDAYS Clubhouse conversation. I hope you'll join us at 4 pm Eastern/1 pm Pacific and all the adjacent time zones! The post Technology Innovations Support Safer, Healthier, Aging-Friendly Living comes to you courtesy of Jamie Gold, CKD, CAPS, MCCWC, Wellness Design Consultant and Author.

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TCNA introduces product use classification system

Floor Covering News

Clemson, S.C.—The Tile Council of North America (TCNA) added a five-category “product use classification system” in ANSI A326.3 “ A merican National Standard Test Method for Measuring Dynamic Coefficient of Friction of Hard Surface Flooring Materials.” The five categories, developed by the ANSI Accredited Standards Committee, will allow manufacturers to directly communicate areas of use based on the slip resistance characteristics of their products, according to the company.

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What Is A Concrete Edger, And How Do You Use One?

Onfloor Technology

Updated February 2022.

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Welspun Flooring launches FCEF charitable program

Floor Covering News

Las Vegas—As Welspun Flooring prepares to launch its new North American flooring product line, the company said it is looking to offer more than a quality product to its customers. As its new lines roll out, Welspun has committed to donating, by way of customer base support, $0.01 from every square foot sold in North America to the Floor Covering Education Foundation (FCEF) on its private labeled programs’ overbill of SPC, broadloom carpet and carpet tile sold.

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How retailers embrace the ‘new normal’

Floor Covering News

By K.J. Quinn— “We are Open!” For several flooring retailers, these are the first words now found at the top of their websites following the COVID-19 outbreak. While dealers across the country are not likely to shut down altogether in the event of another major outbreak, they do admit that the way in which they do business has forever changed.

Sales 95
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Mobile Marketing partners with Swell

Floor Covering News

Philadelphia, Pa. — Swell partnered with Mobile Marketing to create a seamless communication process between retailers and keep customers interested throughout the entire buying process. Swell is a customer experience platform that includes a full-service messaging solution. Mobile Marketing clients will now be able to help promote online reviews from customers, convert website traffic into sales and interact directly with customers to answer questions and assist them in choosing products, accor

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Waterproof floors: The truth behind the tagline

Floor Covering News

Megan Salzano-Birch—When it comes to marketing campaigns, more than one industry insider will quote: “What the headline giveth, the fine print taketh away.” That couldn’t be truer, it seems, than when talking about waterproof flooring. The truth about waterproof flooring is that suppliers and dealers alike tout the draw it provides and commend its ability to get shoppers in the door; however, they will also warn against overpromising and underdelivering.

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SURFACES LIVE: Shaw Industries

Floor Covering News

Las Vegas— FCNews ‘ SURFACES LIVE coverage has kicked off at this year’s International Surface Event being held here this week. Every day at the show, FCNews host, Katie Ford, is visiting the top suppliers on the show floor to discuss their latest and greatest in product, technology and service. Our next stop is Shaw Industries (booth 3242) to chat with Nina LoCicero, vp of marketing and digital commerce, and Steve Sieracki, vp of residential sales, about the company’s new presence at the

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SURFACES LIVE: Lions Floor

Floor Covering News

Las Vegas— FCNews ‘ SURFACES LIVE coverage has kicked off at this year’s International Surface Event being held here this week. Every day at the show, FCNews host, Katie Ford, is visiting the top suppliers on the show floor to discuss their latest and greatest in product, technology and service. We’ve stopped at Lions Floor (booth 2447) to chat with Jerry Guo, president, about the company’s dynamic growth since its initial launch, continued expansion plans and what differentiates the

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Mannington acquires Georgia Carpet Finishers

Floor Covering News

Salem, N.J.—Mannington Mills acquired Georgia Carpet Finishers, a premier supplier of carpet backing to the residential, hospitality and turf industries as well as high-density polyurethane cushions. “Bringing Georgia Carpet Finishers into the Mannington family makes sense for us and our long-term business strategy and it is in line with Mannington’s values, which include ‘Control Our Own Destiny,’” said Russell Grizzle, president and CEO, Mannington Mills.

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SURFACES LIVE: Phenix Flooring

Floor Covering News

Las Vegas— FCNews ‘ SURFACES LIVE coverage has kicked off at this year’s International Surface Event being held here this week. Every day at the show, FCNews host, Katie Ford, is visiting the top suppliers on the show floor to discuss their latest and greatest in product, technology and service. Our first stop is at Phenix Flooring (booth 1309) to chat with Mark Clayton, president, and the team about what to expect from the company in 2022 including both soft surface and hard surface

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SURFACES LIVE: Mannington

Floor Covering News

Las Vegas— FCNews ‘ SURFACES LIVE coverage has kicked off at this year’s International Surface Event being held here this week. Every day at the show, FCNews host, Katie Ford, is visiting the top suppliers on the show floor to discuss their latest and greatest in product, technology and service. Our next stop is Mannington (booth 1309) to chat with Zack Zehner, president, David Sheehan, vp, hard surface, and Terry Marchetta, vp, residential styling, about domestic manufacturing, meaningful innov

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AHF Products acquired by private equity firm

Floor Covering News

Brian Carson. Dallas—An affiliate of Paceline Equity Partners, a Dallas-based private equity manager, has closed the acquisition of AHF Products , a leading North American hard surface flooring manufacturer. “The company has seen incredible growth since its inception in 2019, and we are thrilled to be partnered with Paceline given our shared visions for growth and their team’s experience in the building products industry,” said Brian Carson, chief executive officer of AHF. “Our value

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Lessons learned from Peloton fallout

Floor Covering News

R emember that craze for those pricey Peloton bikes? And those catchy TV commercials? People were scrambling to get their products, and they couldn’t ship fast enough—especially at the height of the pandemic. It reminded me that timing is everything. Whether it’s stationary exercise bikes, snazzy new cell phones or the latest in waterproof flooring, being able to beat others to the market is usually a winning strategy.