Tue.Feb 08, 2022

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Interface expands resilient flooring portfolio

Floor Covering News

Atlanta, Ga.—Interface introduced its newest resilient offering, Even Path. Rigid core flooring offers Interface customers the performance of long-lasting hard flooring with the convenience of resilient tile, according to the company. Even Path features high-quality wood and stone designs engineered to withstand heavy static loads and hide subfloor imperfections.

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Aladdin Commercial introduces Halong Bay LVT

Floor Covering News

Calhoun, Ga.—Aladdin Commercial, a leader in Main Street flooring , has introduced Halong Bay, a rigid composite core LVT that boasts updated features and waterproof abilities. Inspired by the beauty of nature, Halong Bay features two styles with 16 total visuals. The organic, natural wood grain and stone looks create a warm and comforting environment for any desired space, according to Aladdin.

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5 digital marketing strategies for success

Floor Covering News

By Megan Salzano-Birch If you’re not utilizing digital marketing for your business today, what exactly are you hoping to accomplish? Other than giving your competition a very lofty leg up. Today, digital marketing is a no-brainer. What isn’t a no-brainer is exactly how to implement and optimize your digital marketing strategy. From website development to lead generation, brand building and even customer service there are myriad ways to approach digital marketing.

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How social media shopping is changing the retail game

Floor Covering News

By Megan Salzano-Birch—S ocial media has grown by leaps and bounds since the 2004 founding of Facebook (a.k.a: Meta)—the “godfather” of modern social media. What began as a desktop communications experience has evolved into a multi-platform, content-sharing and e-commerce phenomenon. Indeed, one major advancement in digital and social media technologies has been the advent of “social shopping,” or the ability to purchase products directly from a social media application.

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Housing affordability drops to 10 year low

Floor Covering News

Washington D.C.— Supply chain bottlenecks that put upward pressure on home prices along with rising interest rates contributed to housing affordability falling to a 10-year low, according to the National Association of Home Builders (NAHB). Ongoing production challenges and the likelihood of higher interest rates in the months ahead as the Federal Reserve moves to tighten interest rates threaten to drive housing affordability even lower in 2022, according to the NAHB.

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Shaw’s much-anticipated return to TISE lives up to the hype

Floor Covering News

Las Vegas—That’s a wrap for TISE 2022, and Shaw’s residential and main street brands—Anderson Tuftex, COREtec, Philadelphia Commercial and Shaw Floors—said they lived up to the hype. During the event, the flooring leader invited customers to celebrate its return, after a 15-year hiatus, with show-stopping demos and an immersive, interactive booth experience that won Best Large Booth Design at the event.

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Registration opens for NeoCon 2022

Floor Covering News

Chicago—With NeoCon just five months away, theMART said it is gearing up for a show full of design innovation and thought leadership. Registration is now open for the event’s diverse attendee base, which includes leaders from across the commercial design, architecture, facility management and real estate industries. Centered around the theme “Design Makes a Statement,” show organizers said the 2022 edition will feature game-changing products and services from both leading companies and eme