Fri.Apr 29, 2022

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Made in USA: Manufacturers ramp up domestic production

Floor Covering News

Made in USA 2022: Domestic update. By Megan Salzano-Birch—Across all flooring categories suppliers are ramping up their domestic production to meet the needs of their customer base and consumers across the country. From carpet to resilient, wood and tile, dealers and distributors looking for products with that Made in USA label in 2022 have a plethora of options at their disposal.

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Mohawk partners with ArtLifting, adds new collections

Floor Covering News

Chicago—Mohawk is partnering with ArtLifting to champion artists who are impacted by housing insecurity or disabilities. ArtLifting provides a platform and creates opportunities for underrepresented artists to amplify their voices and participate in the contemporary art market. As part of the partnership, Mohawk Group will launch two collections here at NeoCon: Painted Perspectives and Social Canvas.

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Five ways to improve your conversion rates

Floor Covering News

In the face of rising advertising costs—especially when it comes to well-planned digital marketing campaigns —it’s critical that home improvement companies get the best return on their investment. A key measurement of that ROI are conversion rates from leads to sales. Once a homeowner clicks on your ad, the goal is to convert them on the landing page.

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A quick lesson in Economics 101

Floor Covering News

Unless you’ve been under a rock for the last 18 months, you’ve witnessed inflation unseen for decades. It has impacted just about every purchase from fuel to food to airfare. But how did we get here? After reading a litany of articles from seemingly unbiased sources, I thought it might be useful to discuss the consensus. It began two years ago when the United States spent aggressively to protect its economy from the financial impacts of the pandemic.

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FCNEWS LIVE at NWFA Expo: Show highlights

Floor Covering News

Las Vegas—FCNEWS LIVE at the National Wood Floor Covering Expo 2022 (NWFA Expo 2022) has kicked off. FCNews host, Katie Ford, is visiting the top suppliers on the show floor to discuss their latest and greatest in product, technology and service. Highlights from this year’s 2022 NWFA Expo in Tampa include new technology and innovation from Interfloor, Mohawk Finishing Products, Mannington and Swiffer.

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NWFA Expo: Strong turnout reflects optimism amid challenges

Floor Covering News

By Reginald Tucker—Tampa, Fla.—Proof that the North American hardwood flooring industry is not only surviving but thriving in the face of immense change was readily evident at the 36th National Wood Flooring Association ( NWFA Expo 2022 ) convention held here last month. Attendance among professional wood flooring contractors was robust; exhibitors reported brisk activity on the showroom floor; and NWFA management cited optimism among its members.

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