Floor Covering News

JUNE 25, 2021

Cali’s SPC flooring products are designated as completely waterproof. Pictured is the Longboards series. By Ken Ryan and Reginald Tucker Consumers may not know an SPC from a WPC but they can relate to waterproof flooring. It’s what draws them into retail showrooms and helped fuel the runaway sales of the resilient flooring category. Flooring retailers splash their showrooms with “waterproof” signage because they know it resonates with today’s consumer.

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North Dakota Tulsa Products Flooring 98

Floor Covering News

JUNE 25, 2021

Lancaster, Pa.— Armstrong Flooring will increase its prices effective August 15, 2021, which the company said will offset rising costs. The price increases will be between 3%-10% for select residential and commercial products, with a minimum of $0.10 per square foot for engineered tile and flex LVT and $0.12 per square foot for rigid core. “Armstrong Flooring is committed to our loyal customers and will continue to enhance product quality, while working to offer it at competitive prices,” said B

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Flooring Products Tile 97

Floor Covering News

JUNE 25, 2021

Jeff West. Dalton—Shaw Industries has named Jeff West the new brand leader of its commercial brand, Shaw Contract. West will set strategic direction for the brand, working in close partnership with Reesie Duncan, vice president of Global Design, Shaw Contract, as well as the Shaw Contract product development team, the brand marketing team, sales leadership, customer experience leadership and the broader commercial leadership team.

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Strategy Sales Industry Products 97

Floor Covering News

JUNE 25, 2021

Jeff West. Dalton—Shaw Industries has named Jeff West the new brand leader of its commercial brand, Shaw Contract. West will set strategic direction for the brand, working in close partnership with Reesie Duncan, vice president of Global Design, Shaw Contract, as well as the Shaw Contract product development team, the brand marketing team, sales leadership, customer experience leadership and the broader commercial leadership team.

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Strategy Sales Industry Products 59

Floor Covering News

JUNE 25, 2021

Palo Alto, Calif.—Home renovation spending has grown 15% in the last year to a median $15,000, according to the tenth annual Houzz and Home survey of more than 70,000 U.S. respondents. Higher budget projects (with the top 10% of project spend) saw an increase from $85,000 or more in 2020, compared with $80,000 in the two years prior, the survey showed.

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Survey Decking Study Report 52