Tue.Dec 13, 2022

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Virginia Tile reveals branding refresh

Floor Covering News

Livonia, Mich.—Virginia Tile has initiated the next phase in its strategic growth plan with the debut of its branding refresh. The strategic plan, which began last fall with the opening of Virginia Tile’s flagship location in Troy, Mich., has been followed by a new showroom in Kansas City in June 2022 and most recently a new 50,000-square-foot showroom, warehouse and contractor service center in Elk Grove, Ill.

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NEW OPENING: Florim Flagship Store Rome

Ceramics of Italy

Florim will open a showroom in Rome , very near the famous Spanish Steps and Palazzo Chigi. The store, of about 350 m 2 , is located within the historic Palazzo di Propaganda Fide , one of the capital’s finest examples of Baroque architecture. The entrance and three display windows are on Via dei Due Macelli 50 at the junction with Via di Capo le Case, on which the showroom continues with another four windows.

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Ecore updates its Modzilla System

Floor Covering News

Lancaster, Pa.—Ecore added its new Mod15 ShockPad as an option in its Performance Modzilla system. With the introduction of Mod15, Ecore’s Performance Modzilla athletic flooring system is now available in a 1-inch system, which is designed for extreme and Olympic-style weightlifting and functional training applications. Ecore’s Performance Modzilla 1-inch system features Performance Beast rolls field-united to the floating and interlocking Mod15 ShockPad to create a durable system with ext

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‘Tom’s Tips:’ More selection can equal less sales

Floor Covering News

Dalton—The World Floor Covering Association (WFCA) released a new “Tom’s Tips” regarding staging and displays. In the Tom’s Tips series, Tom Jennings, retail training expert, presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition.

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Mohawk Edge Summit kicks off with fervor

Floor Covering News

Nashville—After a pandemic-related hiatus, several postponements and years of planning, FCNews is here as Mohawk finally kicks off its much-anticipated Mohawk Edge conference here. This year’s theme, “Ignite Your Edge,” reflects Mohawk’s commitment to give its retailer partners the tools and support they need to succeed in today’s changing retail environment.

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Tips to selling clients without a set budget

Floor Covering News

Gregg Hicks. Modernize, a company that generates home improvement leads through high-traffic digital marketing channels, recently conducted a survey that yielded surprising findings—out of 23,000 homeowners polled, a whopping 83% said they did not have a budget for home improvement projects. Furthermore, of those respondents who said they did have a budget, most had little confidence in it. .

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50+ recession-busting strategies (part 2)

Floor Covering News

I n part one of this series , I told the story of the Million Dollar Chiropractor and why you should implement multiple recession-busting strategies, and I provided 23 strategies to begin with. In this installment, I’m continuing with strategies to help you weather a recession or market downturn. Connect with your list (24-26). Your building could burn down along with all your inventory, equipment and vehicles, and insurance would cover it.

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Laticrete introduces MVIS mortar base

Floor Covering News

Bethanny, Conn.—Laticrete released an all-new MVISTM Premium Pointing Mortar Base: a first in the adhered masonry veneer industry. The MVIS Premium Pointing Mortar Base utilizes water-dispersible pigment packs which gives architects, designers and installers unparalleled ability to match the styles, preferences and demands of any project or homeowner, according to the company.

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