Wed.Feb 01, 2023

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FCEF: Progress made in tackling installation crisis

Floor Covering News

Kaye Whitener, Don Roberts and Jim Aaron of the Floor Covering Education Foundation The history of flooring dates to 3,000 BC when the Egyptians developed stone construction with stone and brick floors soon to appear. The need to recruit and train installers seemingly has existed almost as long and yet it took until 2021 AD for help to arrive in the manner of the Floor Covering Education Foundation (FCEF).

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American Olean hosts anniversary party

Floor Covering News

Dallas, Texas—American Olean officially kicked off its 100th year anniversary celebration with a party honoring the brand and its distributors at Allegiant Stadium, the National Football League (NFL) stadium for the Las Vegas Raiders. American Olean’s anniversary party was filled with excitement and camaraderie as the brand paid tribute to its founding principles, valued distributors and continued success over the past century, according to the company.

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NOX introduces Bio-Circular PVC

Floor Covering News

Seoul, South Korea— NOX Corporation, a global LVT(Luxury Vinyl Tile) manufacturer, released its plan for the transition to sustainable raw materials contributing to carbon reduction in all products. According to the company, the plan focused on the intention to replace more than 95% of the main raw materials constituting flooring materials with sustainable raw materials.

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Marquis Wright: ‘I want to play an important role’

Floor Covering News

Growing up in Jacksonville, Fla., Marquis Wright may have lacked some of the material possessions that other kids his age took for granted. But one thing he never lacked was a willingness to work hard and do things the right way. At age 21 he founded Mr. Wright Flooring, an installation company in Jacksonville comprising mostly family members that he built into a successful enterprise.

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Hallmark Floors partners with Broadlume

Floor Covering News

Sarasota, Fla.—Broadlume, the leading technology provider to the flooring industry , and Hallmark Floors, a premier flooring manufacturer, partnered to help retailers modernize their digital footprint and increase product sales. The partnership will provide retailers with a comprehensive and innovative digital solution to improve their online presence and drive sales, according to the companies.

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Mohawk partners with Rhinory

Floor Covering News

Calhoun, Ga.—Mohawk partnered with Rhinory on a life-sized marketing campaign for SmartStrand that is tied to a big cause. “We are looking at this partnership as an opportunity to bring the rhino back,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Not only as a marketing initiative for our retail partners to demonstrate the sustainability, durability and cleanability of our product, but we are also literally helping bring the rhino back from a path toward extinction.

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Real conversations with women in flooring

Floor Covering News

W hile diversity within the flooring industry remains an uphill battle, women in flooring are gaining a bigger and better foothold as each year passes. Still, women in business face challenges every day that their male counterparts do not. Equitable pay and equitable recognition and opportunity, for example, are just a few of the hurdles women in business must face today.