Tue.Apr 18, 2023

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WOFB: Don’t follow your dreams, chase them

Floor Covering News

I n 2021, during the height of the pandemic, my husband and I opened our first home improvement retail store: Blue Mist Paint & Flooring in Spartanburg S.C. While opening a business has its own set of challenges, the first thing I tackled—other than trying to succeed in unprecedented times—was the fact that my career had been steadfastly in healthcare for 17 years.

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Exclusive: For Cali, success is about branding, product, service

Floor Covering News

San Diego —Some would say the main thing that makes Cali unique is its West Coast inspired designs and California lifestyle culture. Others might say it’s the value those products provide. Turns out it’s all those things plus a whole lot more. It wasn’t that long ago that Cali was a young bamboo startup serving a specialty niche in the flooring industry.

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Retailers feel impact of LVT detentions

Floor Covering News

LVT detentions continue to occur at major U.S. ports. W eeks after the first containers of product containing PVC were first detained at U.S. ports as part of the Uyghur Forced Labor Prevention Act (UFLPA) crackdown , some flooring retailers say they are just now feeling the effects of LVT shortages. “We’re beginning to see lengthy backorders already and don’t expect things to improve anytime soon,” said Scott Browne, president of Macco’s Floor Covering Center, Green Bay, Wis., and Hadinger Floo

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Tips to avoiding product knowledge overkill

Floor Covering News

P roduct knowledge is an essential tool for any successful salesperson. After all, the more a salesperson knows about a particular product or service, the more confident that person will be in presenting the critical information the consumer needs to make a final purchasing decision. However, when used incorrectly, conveying too much product knowledge—especially when it comes to overuse of technical jargon—can ruin a sale.

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‘Tuesday Tips:’ Small successes add up

Floor Covering News

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition. In this week’s “Tuesday Tips,” Tom Jennings, retail training expert, reminds us that even the smallest improvements, even 1% better, will compound into even more significant res

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