Woodbury, N.Y.—Stanton Carpet Corporation, a leading supplier of decorative, high-quality, self-branded carpet, area rugs and LVP, has announced the launch of a new pre-made rug offering under a new brand titled Stanton Rug Company.
According to the company, Stanton Rug Company was organically launched to unify existing pre-made rug products across its brands under one umbrella. “As the demand for quick ship continues to grow, we saw an opportunity to offer our retailers a compact merchandising vehicle coupled with a comprehensive rug program that will meet that expectation and quickly become a go-to resource for consumers and designers looking for quality design on a deadline,” noted Christine Zampaglione, senior director of marketing.
Innovation of this program begins with a sleek and stylish merchandising display that is billed as a favored design destination when selecting rugs in any showroom. The rotating base, coupled with the modest footprint, make this a workhorse display for any showroom striving to succeed in the stocked rug category. It is designed to quickly become a preferred resource for quick-ship, in-stock area rugs offered in a wide range of sizes from 6-foot x 9-foot to 10-foot x 14 feet.
The thoughtfully curated selection of rugs are proven winners across an assortment of indoor/outdoor, luxury performance, 100% wool and wool blends and nylons. Each boast tailored construction, high style and design and unsurpassed quality at an exceptional value. All rugs feature a hand-serged finish and are ready to ship within two to three business days. The display includes 98 SKUs across 26 styles offered in three to five colors each and is optimized for maximum visual impact and ease of function. Merchandised by color, with large 12 x 12 samples, it is an efficient and easy way to shop.
“The excitement surrounding this program from our retailers is palpable. The reaction at Surfaces when we were previewing the program was overwhelming,” said Mitch White, vice president of sales. “As the displays are shipping now throughout the country, we anticipate a great response coming into the fall selling season.”