Fri.Jan 10, 2020

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Builder—State of the industry: Construction activity, hard surfaces will fuel demand in 2020

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By K.J. Quinn. Builders are increasingly embracing new, high-performance vinyl flooring materials in response to the growing popularity of hard surfaces. Shown is SolidTech from Mohawk. The year 2019 represented a rebound of sorts for housing. While economic and regulatory issues slowed down residential new construction early on, reduced lending and unemployment rates helped stimulate housing demand.

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Beautiful Bathroom Trends To Follow This Year

Trendir Magazine

Though we have covered overall trends for this year, we wanted to bring you focus areas of the home as well. This year, it’s more about having each room feel unique instead of having the entire home feel like one single decorated space. Therefore, it makes sense to find the trends that will be sweeping 2020 by storm, even in the bathroom! Though the bathroom is the main room it rarely gets a reboot.

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Ceramic: The pros and cons of natural stone

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Megan Salzano. Artistic Tile’s Verdi Alpi and Rosa Portugallo. When it comes to natural stone, specialty retail has it tough. Not only is the product particularly unique, but it comes with a set of dos and don’ts consumers are often unaware of or afraid to deal with. However, natural stone has its advantages—i.e., higher profit margins, greater application opportunities, unique style and design.

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GSSI will be at World of Concrete 2020 Displaying the StructureScan Mini XT

The A to Z of Building

GSSI, the world’s leading manufacturer of ground penetrating radar (GPR) equipment, will be at World of Concrete held on February 4-7, 2020 at the Las Vegas Convention Center, in Las Vegas,

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RevoTile—Daltile’s answer to installer crisis

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Megan Salzano. Daltile’s RevoTile is a patented, floating floor system of genuine porcelain that can be installed in one day. As the struggle to find qualified tile installers continues to rage throughout the industry, Daltile took to the drawing board to design a tile product it believes will ease the burden—RevoTile.

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Peab Builds Extension of E6 Near Trondheim

The A to Z of Building

Peab has received a contract for the extension and maintenance phase of the new section of highway on E6 between Kvål and Melhus in Norway. The customer is Nye Veier and the contract is worth NOK.

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Republic Flooring on fast track to market penetration

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Ken Ryan. Rotem Eylor, CEO of Republic Flooring, stands with his new SPC display at the Flooring America convention. Republic Flooring may have just arrived on the SPC/rigid core scene, but its presence is already being felt across the flooring landscape—notably partnerships with the National Floorcovering Alliance (NFA) and CCA Global.

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Carpet: Despite LVT dominance, soft surface sees opportunities

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Ken Ryan. Observers say consumers are willing to pay extra for carpet these days. Shown is Dixie Home Envision 66. For more than a decade hard surface has taken market share from carpet, a trend that shows no signs of abating. But rather than curse their fate, carpet mill executives are looking to parlay LVT’s dominance into market opportunities.

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Armstrong doubles down on Diamond 10

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Reginald Tucker. 1 of 3. Diamond 10 surface coating technology has been expanded across Armstrong’s entire portfolio, including Alterna, Rejuvenations Restore and Vivero LVT. Diamond 10 surface coating technology has been expanded across Armstrong’s entire portfolio, including Alterna, Rejuvenations Restore and Vivero LVT.

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Al’s column: How to stick to your goals consistently

Floor Covering News

Jan. 6/13, 2019: Volume 35, Issue 14. By Jerry Levinson. Some people have never set goals because they don’t believe it will influence their bottom line. They aren’t sure how to use the information. For example, if you were planning a vacation, what’s the first thing you need to know? How are you getting there—by plane or car? Running your business is the same thing.

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Engineered Floors launches new website

Floor Covering News

Dalton—Engineered Floors has launched a new website that includes all of the company’s brands: Dream Weaver, Pentz, Engineered Floors Hard Surfaces, Dwellings and EF Multifamily. Engineered Floors’ dealers will find the new, aesthetically progressive website is an effective selling tool for the company’s products. All products are easily navigated and include specifications, images and product details.

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Emily Morrow Home unveils 2020 color of the year

Floor Covering News

Dalton—Emily Morrow Finkell, CEO of Emily Morrow Home, is ringing in 2020 with her color of the year: Gesso. This influential color is featured in several Emily Morrow Home and Louis A. Dabbieri hardwoods in addition to being the color of the company’s new display header. Finkell encountered Gesso throughout her travels to Normandy, Paris, and historic sites across the United States.

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Provenza goes high tech with new QR codes

Floor Covering News

Jan. 6/13, 2019: Volume 35, Issue 14. By Lindsay Gonzalez. Consumers can take a picture of each SKU’s QR code to see what the floor will look like once installed. Provenza Floors is looking to shake up the new year with a host of tools for the flooring industry. To kick off this new era of innovation, Provenza has created and launched QR codes for 300 of its product SKUs.

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Raskin innovation helps users visualize design possibilities

Floor Covering News

Jan. 6/13, 2019: Volume 35, Issue 14. FlorLab is available on all of Raskin Industries’ brand websites. It can be difficult for some consumers to visualize what a new floor will look like in a particular room of their home. To make this process easier, Raskin Industries recently launched FlorLab, an advanced room visualizer that is available for use on Raskin Industries’ brand websites— raskinind.com , acrylxusa.com , luminationsfloors.com , floornationusa.com and ceramixusa.com.

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DuChateau broadens its scope with The Guild

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Megan Salzano. DuChateau’s Lineage line within The Guild collection includes the Maddie hue, a design that blends mid-tone browns with a cool gray undertone. DuChateau is helping specialty flooring retailers tap a new type of home-owner with The Guild collection. The line, designed with the company’s commitment to high style, distinction and elegance in mind, is an engineered, European oak wood flooring finished with a matte UV lacquer, all at an affordab

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Floor Covering News - Untitled Article

Floor Covering News

(Third of three parts). As I outlined in the previous two parts of this series, there is no way you, as a small independent business, can beat Home Depot by playing their advertising game their way. In my last installment, I covered specific strategies to leverage your advantages as a small business when you market yourself. Now, let’s look at strategies to use in the showroom and during the in-home measure.

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Marketing mastery: Use your company’s size to your advantage

Floor Covering News

(Third of three parts). As I outlined in the previous two parts of this series, there is no way you, as a small independent business, can beat Home Depot by playing their advertising game their way. In my last installment, I covered specific strategies to leverage your advantages as a small business when you market yourself. Now, let’s look at strategies to use in the showroom and during the in-home measure.

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Carpet: DW Select by Dream Weaver makes its debut

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Ken Ryan. DW Select is notable for its twist multiplier technology that uses a 3-ply yarn as opposed to the more traditional 2-ply. In its first 10 years Engineered Floors achieved great success in the commodity and middle end of the market. As it enters its second decade, the Dalton-based mill is targeting a higher-end segment under its Dream Weaver residential brand.

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Lisbiz strategies: Business is simple—people are complicated

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Lisbeth Calandrino. Over the last three months, I’ve joined several online flooring groups to better understand the difficulties many store owners face. I realize business can be hectic, and solving a problem is the best thing you can do. However, getting to the bottom of the problem is difficult. I have worked with many business owners and have come up with why I believe many businesses aren’t successful.

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At AHF Products, it’s a family affair (of brands, that is)

Floor Covering News

Jan. 6/13, 2020: Volume 35, Issue 14. By Reginald Tucker. Hydropel, infused with proprietary technology to resist water for up to 36 hours, earned a Good Design award for 2019. When Brian Carson took the reins as president and CEO of AHF Products in February 2019, he announced “very aggressive plans” for the company that had been spun off from Armstrong Flooring the year prior.

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FCNews digital redesign marries form and function

Floor Covering News

Jan. 6/13, 2019: Volume 35, Issue 14. By Megan Salzano. FCNews.net now offers a streamlined experience for readers and a robust marketing portfolio for advertisers. To kick off the new year, Floor Covering News is proud to announce the redesign and official relaunch of FCNews.net. The new website was created as part of our larger mission to continually advance our product offering in support of the evolving needs of our readers and advertising partners.

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My take: Seven issues retailers should consider for 2020

Floor Covering News

Jan. 6/13, 2019: Volume 35, Issue 14. By Steven Feldman. Welcome to 2020. The start of a new decade shines a spotlight on the opportunities and hurdles that lay ahead not only for floor covering retailers, but the retail industry in general. In a new report, research company GlobalData identified the key challenges retailers must address to maintain success in 2020 and beyond.

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Broadlume acquires Creating Your Space

Floor Covering News

Jan. 6/13, 2019: Volume 35, Issue 14. By Lindsay Gonzalez. Broadlume —the newly established parent company of Adhawk , FloorForce and FlooringStores —has added Creating Your Space to its suite of digital solutions for the flooring industry. The company—named in part as a tribute to broadloom carpet and the heritage of the flooring industry—was created to help show the flooring industry what Adhawk, FloorForce, FlooringStores and now Creating Your Space are truly focused on—elevating the flooring