Mon.Jul 11, 2022

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EJ Welch expands leadership team

Floor Covering News

St. Louis, Mo.—EJ Welch Company is continuing along its path of rapid expansion in the flooring industry by expanding its leadership team. The latest initiative in its efforts to grow its brand nationwide is hiring and promoting a wide range of seasoned professionals with experience in commercial and residential flooring and installation products. “Opportunities in finding exceptional team members in the flooring industry are vast, from sales and operations to marketing,” said Kavita McCarthy, p

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CTEF to host August online auction

Floor Covering News

The Ceramic Tile Education Foundation (CTEF), has organized an online auction to take place in August to raise additional funds in support of its mission. The CTEF online auction takes place from August 18 at noon until August 22 at 4 p.m. EDT and includes more than 50 items relevant to tile installation professionals. “This online auction is a wonderful fundraising event because it brings together the users and producers of tools and supplies for installing tile,” said Scott Carothers, CTEF dir

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Karndean’s high-end Korlok Select checks all the boxes

Floor Covering News

Karndean’s Korlok Select remains one of the few rigid products with a 5G fold-down locking mechanism, and is available in a variety of wood and stone looks. O ver the years, Karndean Designflooring has proven itself to be an invaluable partner to the retail community. From stellar customer service to head-turning product design, the company continuously strives for excellence in an effort to support its retail partners.

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Laticrete appoints new digital marketing manager

Floor Covering News

Bethany, Conn.—Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has promoted Sharon La Riviere to manager, digital marketing. Having most recently served as senior digital marketing and search engine marketing (SEM) strategist, La Riviere will now lead the digital marketing communications function for all business segments in Laticrete North America.

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Urbanfloor looks to raise the stakes with Timbertop Deluxe

Floor Covering News

Urbanfloor first made a splash in 2018 with its breakthrough Timbertop line—an upper-end hardwood floor offering featuring extra-long lengths, wide boards and a distinctive coloration process that yields unique, eye-catching visuals. The company is looking to kick things up a notch with the recent debut of the Timbertop series featuring “Deluxe” specs—an extension of the signature line that boasts twice the thickness, double the wear layer and significantly more profit opportunities for the floo

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Armstrong Flooring to sell assets to AHF, Gordon Brothers

Floor Covering News

Armstrong Flooring Inc. announced late Sunday that it has agreed to sell substantially all of its North American assets to AHF Products and Gordon Brothers, the latter a global advisory company based in Boston known for liquidating assets. Armstrong originally filed for bankruptcy protection in May, 2022. . The deal, reported to be for $107 million in cash and the assumption of specified liabilities, must be approved by a Delaware bankruptcy court judge.

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Taking the naysayers and doomsayers to task

Floor Covering News

I am aggravated. That’s never a good thing. I am annoyed at the media, and basically any economist whose last name isn’t Beaulieu at ITR Economics. Yeah, that about covers it. I’ve been pretty much disgusted with the mainstream media ever since the start of COVID-19, when it seemed its one goal was to scare the bejesus out of everyone. Now, without the ability to use COVID-19 as a tool to keep everyone on edge, the media, coupled with some ill-informed economists, are pushing recession every cha

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Bella Flooring Group re-emerges anew

Floor Covering News

W hile some in the industry may remember Bella Flooring Group as a consortium of Chinese manufacturers tempered on inexpensive product and lackluster service, the newly rebranded and reinvigorated Bella has set its sights on supporting the needs of the retail community with innovative product lines, U.S. manufacturing and a customer-first approach. First and foremost in its effort to meet those lofty goals, Bella Flooring Group is now owned by new, invested partners and has brought on an experie

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NAFCD acknowledges 2022 education supporters

Floor Covering News

Chicago—The North American Association of Floor Covering Distributors (NAFCD) recognized members for their support of flooring distribution education in 2022. “The commitment of these members allows NAFCD the chance to uphold its mission and supply flooring professionals with cost-effective training tools ,” said Kevin Gammonley, executive vice president of NAFCD. “As the distribution channel continues to evolve, NAFCD is consistent in delivering extensive education, research,

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NeoCon 2022 highlights commercial market’s resurgence

Floor Covering News

Show organizers confirmed attendance at NeoCon 2022 was higher than in 2021, at about 40,000. Chicago— NeoCon 2022, held here last month, was abuzz with optimism as commercial flooring suppliers touted rebounding sales and specifications across key commercial segments in 2022. This is after two years of declining activity amid lingering ramifications from the COVID-19 pandemic.

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Engineered Floors unveils revamped website

Floor Covering News

The Engineered Floors revamped website offers a more enjoyable experience. E ngineered Floors has announced the launch of its new website, engineeredfloors.com. The goal, according to the company, is to deliver a more intuitive, enjoyable online experience for its valued retail partners as well as the consumer. The primary objective, noted Mike Sanderson, vice president of marketing, is to educate users “on the qualities that make our products unique in the flooring world.