Floor Covering News

MARCH 16, 2023

T he resurgence of the U.S. laminate flooring category has been well documented. Over the past two years in particular, laminate has sought to recoup market share lost to certain sub-segments of the resilient category (i.e., SPC and WPC) due primarily to supply chain challenges with some popular, imported resilient products. This phenomenon forced specialty retailers and distributors to fill the void with domestically produced laminate flooring.

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North America Products Flooring System 98

Why Tile

MARCH 16, 2023

Our countdown to Coverings continues with another 2023 tile trend. This week, we’re highlighting not a tile design, but a new type of tile: 2 cm gauged porcelain tile pavers. Increasingly more tile collections are including 2 cm thick pavers to match their thinner indoor counterparts, allowing for indoor-outdoor transitions with stylistic continuity.

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Floor Covering News

MARCH 16, 2023

Baxter, Tenn.—The vision of Portobello America to have a full-service, ultra-modern production facility in the U.S. is set to become a reality in April. “We are slated to be operational in April of this year,” said James “Jed” Durbin, the company’s vice president of manufacturing and outsourcing. “The majority of our new, state-of-the-art equipment has been installed.

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Tennessee America Training Porcelain 98

Floor Covering News

MARCH 16, 2023

Ringgold, Ga.—Shaw Industries announces Shaw Plant RP, located here, resilient products (both LVT and SPC) are now recyclable through the re[TURN] Reclamation Program. As part of the Environmental Guarantee, Shaw promises to pick up Shaw-manufactured resilient for recycling at the end of its first life on the floor at no cost to the customer (for a 5,000-square-foot minimum).

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Floor Covering News

MARCH 16, 2023

Livonia, Mich.—Virginia Tile has launched an exclusive tile brand, VITL, which is now available on the world’s largest material marketplace, Material Bank. Joining Material Bank, the company said, will allow the design distributor to expand VITL’s customer base and provide an easier experience for customers when selecting and obtaining tile samples.

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Virginia Tile Industry Products 96

Floor Covering News

MARCH 16, 2023

Orlando, Fla.— William M. Bird, a top 20 flooring distributor , plans to celebrate the grand opening of a new, 35,000-square-foot warehouse here from March 28-29. The new facility also marks the ninth location of East Bay Supply Co., William M. Bird’s flooring supply division. The two-day event will feature flooring and supply products on display, prize drawings, refreshments and a special sale exclusively for attendees.

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Florida Sales Products Flooring 98

Floor Covering News

MARCH 16, 2023

Jake Loftis Mountville, Pa.—AHF Products has named Jake Loftis its new chief operating officer. In the role, Loftis will have overarching responsibility for the critical areas of manufacturing operations, EH&S, supply chain, procurement, quality, logistics, product innovation and continuous improvement. “We are committed to growing both organically through operations excellence and through smart acquisitions,” said Brian Carson, CEO, who said he is doubling down on the operations segment of

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Floor Covering News

MARCH 16, 2023

Calhoun, Ga.—In 2023, Mohawk will continue to fortify its distinguishable UltraWood line with a refined focus on performance and design along with advancing its sustainability story—a precedent set in 2022 in the residential wood segment. Hybrid in performance and beauty “As the ultimate performance hardwood, UltraWood is the perfect bridge between the performance and durability of RevWood and the beauty of TecWood,” said Seth Arnold, Mohawk’s vice president of marketing, hard surface.

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Virginia Flooring Products Industry 52