Dalton—In response to the ever-growing trend of consumers doing their preliminary research, shopping and decision making on everything from electronics to home finishes from their phone or computer, The Dixie Group’s Fabrica brand has launched a new website to make it simple and hassle free.
Making it easier for today’s consumer is the focus of the new experience. Fabrica.com has three new key features that are designed to make shopping a breeze.
- Visualization ability:Â The consumer can upload an image of their space and see what the designs and colors will look like.
- Samples at the click of a button:Â The consumer can order samples shipped directly to their homes without leaving the couch.
- Where to buy: The new site’s dealer locator will also find the nearest retailer that can service their needs on the product they want.
A video tour of the new experience is available here.