Tue.Aug 27, 2024

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AFS partners with Centricity

Floor Covering News

St. Petersburg, Fla.—Centricity, a leader in lifestyle services including innovative flooring protection solutions, announced its newest customer, America’s Floor Source (AFS). This collaboration brings Centricity’s five-year accidental damage protection plans to a large number of Midwest homeowners, ensuring comprehensive coverage for their flooring investments.

Indiana 59
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GIO Looks at the Terracotta Trifecta: Material, Color, & Finish

Giotile

The terracotta trend started nearly 15 years ago when Pantone announced Marsala, a hue somewhere between wine and terracotta, as its 2015 Color of the Year. Terracotta has become a strong trend not only in flooring but also in many other design elements. It’s not just a material; it’s also a color and a finish … The post GIO Looks at the Terracotta Trifecta: Material, Color, & Finish appeared first on Gio Tile.

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Lead gen: Successful tactics to drive store traffic

Floor Covering News

While traditional marketing strategies—print ads, radio, etc.—remain relevant today, the digital realm has become a hotbed of opportunity. In addition to strategies like web development/SEO, social media marketing and even geo-targeting, one major component of digital marketing is lead generation. Lead gen allows small businesses to approach their target market with enough relevant information to draw them in—either to an online purchase or a step into that business’s brick-and-mortar location.

Strategy 117
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Unlocking the True Value of Sustainable Building

The A to Z of Building

The World Green Building Council's Leadership Summit 2024 emphasized the importance of financial incentives in promoting sustainable construction. The article explores the current state of investments, challenges in valuation, and the need for peer-to-peer cooperation to drive a rapid transition to net-zero emissions in the construction industry.

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Tuesday Tips: How customers can move the needle

Floor Covering News

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition. In this week’s Tuesday Tips , Tom Jennings, retail training expert, reminds you that customers really want to hear from customers.

Video 64
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Mohawk SolidTech chosen for Ranney Day makeover

Floor Covering News

Calhoun, Ga.—Mohawk’s SolidTech flooring was selected by Sunshine on a Ranney Day for its recent bedroom makeover for 16-year-old Kendall. Sunshine on a Ranney Day (SOARD) reimagines and builds custom rooms for children with special needs. “Sunshine on a Ranney Day does amazing work in the spaces of some pretty ‘resilient’ children and we love being a small part of what they do,” said Adam Ward, Mohawk’s vice president of product management – resilient.

How To 59
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Floor & Decor announces grand opening of Rhode Island store

Floor Covering News

Warwick, R.I.—Floor & Decor, a high-growth retailer who specializes in hard surface flooring for homeowners and professionals, has announced the grand opening of its first warehouse location here. The warehouse store and design center will open with a team of approximately 50 full-time and part-time associates to be led by Mike Falco, the store’s chief executive merchant.

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Foam Products Corp to open IXPE production facility

Floor Covering News

Trion, Ga.—Georgia-based Foam Products Corp (FPC) is set to open its new IXPE manufacturing facility by the end of Q3 this year. The $15 million-dollar, 100,000-square-foot facility is located here. “This plant’s location is near the heart of the existing U.S. flooring manufacturing corridor and will enhance our ability to quickly service the needs for pad attached foams to the ‘Made in America’ flooring market,” said Erik Arnold, FPC president.