Sarasota, Fla.—Broadlume’s FloorCon 2021 kicked off here on Nov. 17, welcoming 400 attendees to the Hyatt Regency for two days of educational sessions and major announcements. The crux of the show was the unveiling of Broadlume’s retailer-focused, all-in-one selling platform—billed as a revolutionary retail selling system designed for flooring dealers that connects the online website technology with the in-store experience.
The goal of the new platform is simple: give consumers a better shopping experience and streamline the entire selling process for dealers. “We finally have the opportunity to give consumers a fully integrated experience, and retailers finally have the opportunity to automate, digitize and streamline their selling process,” said Todd Saunders, CEO of Broadlume.
The new selling system includes digital technology such as custom websites, advertising, lead tracking and management, inventory ordering and much more. But, while Broadlume’s powerhouse technology tools have made a name for themselves in the industry over the last several years, it’s the new in-store experience that’s turning heads at the show. For this first time in flooring, the company said, consumers can begin their journey online and follow it directly in-store where Broadlume’s selling system and advanced visualization tools can help the consumer continue her journey.
“We’ve heard from a lot of dealers that consumers are having a great experience online, but it doesn’t match what’s in their showroom,” Saunders told FCNews. “We realized that the platform doesn’t stop at the technology; it extends all the way to the store.”
In order to achieve the ground-breaking launch, Broadlume has made several strategic acquisitions over the years, each adding a piece to the puzzle. Those acquisitions include FloorForce, Creating Your Space, Freetail, Retail Lead Management and, most recently, RollMaster. Leaders from each group were in attendance to discuss the new platform and its goal of bringing the flooring industry into the future.
(For more on the new platform and the FloorCon event, see the Nov. 22/29 print edition of FCNews.)