Sat.Apr 08, 2023 - Fri.Apr 14, 2023

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Tile of Spain Offers a First-Look at New Products Showcasing at Coverings 2023

Tile of Spain USA

70 Spanish ceramic tile companies will be traveling to Orlando, FL: next week to exhibit at Coverings 2023: The Global Tile and Stone Experience. Taking place from April 18-21, 2023 at the Orange County Convention Center, Coverings connects the world’s leading tile and stone manufacturers and suppliers with architects, designers and trade professionals to indulge in ground-breaking tile and stone products, innovations, trends, tips and tricks.

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2023 Tile Trends on Display at Coverings

Why Tile

After weeks of counting down, we’re thrilled that Coverings — the most important event of the year for the tile and stone industry — is finally here! Next week, industry professionals ranging from manufacturers and distributors to architects and designers will gather in Orlando. As in previous years, attendees will watch presentations to learn about… The post 2023 Tile Trends on Display at Coverings appeared first on Why Tile.

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5 tips to overcoming sales objections

Floor Covering News

If you’ve worked in sales, you’ve probably heard all the typical objections: “It’s too expensive.” “I saw the same product cheaper at the store down the street—can you match it?” Even responses like: “I’m just looking” or “Let me think about it” serve as a warning sign that you’re probably going to lose the sale. Thankfully, experienced salespeople know how to deflect common objections such as these—as well as other impediments to a sale—in their quest to seal the deal.

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Spanish Porcelain Tile with a Hand-Painted, Artisanal Feel

Rubble Tile

This month, we’re featuring Sirocco – a Spanish porcelain tile collection with soft, warm tones and classic patterns. Sirocco’s hand-painted look and feel evokes the encaustic cement tiles of the Spanish Mediterranean, yet each tile’s high-fired porcelain clay body provides a higher level of durability.

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These Three Wellness Factors Top Latest Healthy Homes Survey

JG Kitchens

What do women – and men – want? What are folks’ top wellness priorities? According to a recent industry survey, these top the list: 1) mental well-being; 2) healthy diet; 3) physical fitness. How do these show up in the choices people make in where they live and what they change in their home spaces? […] The post These Three Wellness Factors Top Latest Healthy Homes Survey comes to you courtesy of Jamie Gold, CKD, CAPS, MCCWC, Wellness Design Consultant and Author.

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Eye Spy: Building Inspectors May Soon Be Shooting Laser Beams, Saving the Construction Industry Millions of Dollars

The A to Z of Building

New eye-tracking technologies being developed by Australian engineers to identify building defects early in the construction process could save companies millions of dollars, time, and resources. The.

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Crossville launches first carbon neutral tile

Floor Covering News

Crossville, Tenn.—Crossville recently launched its first carbon neutral tile products—the Civilization and Native Metal collections. These two new manufactured collections will be carbon neutral through measuring embodied carbon (EPD) and purchasing carbon offsets to account for what cannot be immediately reduced for the full lifecycle of these product lines.

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Kerasan gains ISO 45001 certification

Ceramics of Italy

Following a rigorous verification process, Kerasan has obtained ISO 45001 health and safety certification. This certifies that the Kerasan system not only complies with standards but is also organised in such a way as to achieve continuous improvement and reduce risk factors, thereby protecting the health and safety of workers. This is a new milestone in the Civita Castellana (VT) based company’s journey of evolution and growth.

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How To Grind A Garage Floor For An Epoxy Coating

Onfloor Technology

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Merkrete to introduce ProGrout Plus at Coverings 2023

Floor Covering News

Orlando, Fla.—Merkrete, A Parex USA brand, is expanding its line of industry-leading grout solutions by introducing a high-performance grout here next week at Coverings 2023, held April 18-21. The company will exhibit its new ProGrout Plus at booth #3638. Visitors will experience firsthand Merkrete’s innovative grout solutions formulated for appeal, usability and durability.

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Sika to bring tile install solutions to Coverings 2023

Floor Covering News

Orlando, Fla.—Sika, a global pioneer of specialty industrial chemicals, will showcase SikaTile gauged porcelain tile panel and slab (GPTP/S) systems and grout solutions at Coverings 2023 , to be held here at the Orange County Convention Center. The nation’s best contractors and distributors are encouraged to visit booth #3638 April 18 to 21 to meet Sika representatives and explore the bottom-to-top systems designed for the growing GPTP/S market.

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J+J Flooring introduces new soft surface styles

Floor Covering News

Dalton—J+J Flooring is expanding its soft surface portfolio with the introduction of Cosmos and Galaxy, two new soft surface styles inspired by the beauty of astrology and evening walks full of stargazing. “Cosmos and Galaxy are designed using a twisted yarn construction that creates a soft texture,” explained Laura Holzer, design manager at J+J Flooring.

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FCICA annual convention offers something for everyone

Floor Covering News

FCICA suppliers provided product demonstrations over the course of the two-day event. These included demos from ARDEX Americas, H.B. Fuller Construction/TEC, Floorcloud, Maxxon, Mapel and Sunbelt, to name a few. Tucson, Ariz.—FCICA, the Flooring Contractors Association, recently welcomed scores of professional contractors, suppliers, distributors and industry consultants here for its annual convention and commercial flooring trade show.

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Retailers React: Are you seeing increased interest in Made in America?

Floor Covering News

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week we asked: Are you seeing increased interest in Made in America? Here are their responses: “My customers aren’t necessarily requesting made in the USA, but I do talk about those products during the lifestyle interview and product selection phase.

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Easy selling tips from expert dealers in 2023

Floor Covering News

In the last few decades, so much has changed with regard to selling—and yet so much has stayed the same. The internet has transformed the face of retailing, creating well-informed customers who no longer want to be “sold to” and who are engaging with retailers not only less frequently but also later in the buying process. And yet this customer evolution makes the traditional salesperson arguably more important than ever before—helping customers find products and connect them to what was viewed o

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Generational Selling: Key factors that impact purchasing

Floor Covering News

Today’s generations with purchasing power include Baby Boomers, Gen X, Millennials and Gen Z. R esearchers and marketers around the globe have conducted countless studies on the key generational groups —along with their buying habits and purchasing power—across a variety of consumer segments. While it might be tempting to rely heavily on broad conclusions, there are common themes emerging from the vast amount of research conducted in the field of generational marketing.

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How to do business in low-populated areas

Floor Covering News

S mall towns can present big challenges for flooring retailers. While urban centers are usually overflowing with customers, resources and networking opportunities, those benefits can be harder to come by in areas with fewer than 10,000 residents. Floor Covering News spoke with retailers who do business low-populated areas to discuss the unique challenges they face.

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‘Tuesday Tips:’ Get to know your customer’s needs

Floor Covering News

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition. In this week’s Tuesday Tip , Tom Jennings Tom Jennings reminds us that when a potential customer appears it means we have passed their first cut of potential vendors.

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WFCA’s Scott Humphrey celebrates 10 years of visionary leadership

Floor Covering News

Scott Humphrey Dalton—Scott Humphrey, CEO of the World Floor Covering Association (WFCA), reached his 10-year milestone on March 28. Since joining the WFCA in 2013, Humphrey’s focus on making an impact in the industry has shaped the organization’s DNA. Over the past decade, the WFCA has grown in influence and expanded its network. Now spanning more than 10,000 members and reaching 95% of independent floor covering retailers in the industry, WFCA continues to be the voice of the indus

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Ecore acquires 360 Tire Recycling Group

Floor Covering News

Lancaster, Pa.—Ecore International, the largest converter of reclaimed tire rubber in North America, has acquired 360 Tire Recycling Group, a leading tire recycling management company. This strategic alliance strengthens Ecore’s position in tire and buffings collection, while aiding in the procurement of raw materials for the company’s innovative flooring and surfacing products. “360 Tire’s commitment to providing an environmentally responsible, one-stop recycling effort for its customers aligns

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TAJ Flooring unveils newest collection

Floor Covering News

Elgin, Ill.—Taj Flooring is expanding its resilient flooring portfolio with its newest collection, 2-3-5 Luxury Vinyl Plank & Tile, which offers a foundational approach to ease the flooring specification process with 24 designs each available in a 2mm, 3mm and 5mm thickness. “There is a high demand for luxury vinyl flooring and it’s not slowing down any time soon,” said Tom Powell, president of TAJ Flooring.