Elgin, Ill.—TAJ Flooring, a leader in commercial-grade luxury vinyl flooring in the U.S., named Elizabeth Sullivan as director of marketing. In this position, Sullivan will lead the planning and execution of marketing strategies for the company.
With her prior industry knowledge, well-rounded marketing proficiency and her appreciation for team values and collaboration, the company said Sullivan will be a key contributor to the overall growth and market share of the TAJ brand.
“We are very excited to be adding Liz to our TAJ Flooring team,” said Tom Powell, president and founder of TAJ Flooring. “We look forward to fresh, impactful marketing initiatives driven by her diverse and skilled expertise. She is going to be a great asset to TAJ as we evolve into new ways of digital marketing, communication and doing business in these unique times.”
Before joining the TAJ team, Sullivan structured and developed the marketing program at Parterre Flooring Systems & Surfaces, leading a full digital and inbound sales strategy focusing on the needs of the commercial A&D and contractor community.
Sullivan started her career in market research working for TideWatch Partners where she executed primary and secondary methods for leading national and global brands focusing on brand equity and awareness, market opportunity assessment, product service and development, advertising and promotion and digital and website strategies.
As Sullivan evolved her expertise working in a marketing capacity for Lindt & Sprüngli, she said her passion for digital strategy grew as demand accelerated. “I am excited to join a team that is grounded in a family-orientated culture,” said Sullivan. “TAJ’s innate focus on service combined with a knowledge of the commercial flooring industry, product design and general desire to educate is energizing. I am looking forward to supporting the team in efforts to increase its overall brand awareness while optimizing the brand experience using engaging and interactive initiatives both traditionally and digitally.”