Välinge Flooring adds new distributors

HomeNewsVälinge Flooring adds new distributors

valinge flooring distributors real woodViken, Sweden—Several U.S. distributors have agreed to carry Välinge Flooring’s new hardened wood floor collection across North America.

Välinge Flooring is designed as a high-quality, real wood alternative to the booming LVT flooring segment and an option for budget-friendly wider and longer planks. The collection aims to offer customers a real wood floor with superior durability and water resistance.

Joining Elias Wolf as North American distributors are:

  • Herregan, covering the Midwest
  • Green Home, based in Seattle
  • Stiller Distributors, covering the Northeast
  • Spartan Surfaces, covering the South and Southeast

“The Välinge Flooring collection has proven to suit our distributors’ portfolios perfectly,” said Zach Adams, general manager, Välinge Innovation North America. “The trend toward wider and larger hardwood flooring is exactly what we offer—combine that with a waterproof topical surface and our 5G Dry waterproof, fold-down locking system, and you have a beautiful real wood floor designed for a worry-free life. We’re delighted to be able to offer this amazing product to more customers across the U.S.”

Välinge Flooring features many of the latest technologies from parent company, Välinge Innovation. The Woodura surface technology is said to provide up to three times the impact protection of a traditional hardwood floor while being more sustainable. The floor also feature 5G Dry, which is intended to waterproof the surface and provide stress-free installation, and 5G Climb, which is designed to create a feasible wall installation method by adding a small plastic clip. It also features oak, ash and walnut versions in 11 different shades and both XL (8 ¼-inch-wide) and XXL (10 ¾ x 94) options.

Must Read

Decora SPC now features Välinge 5G Cross technology

Sweden—Decora, a leading European manufacturing company producing technologically advanced flooring products for an international market, now features Välinge 5G Cross technology on its SPC...

Housing starts fall on interest rate, financing concerns

Washington, D.C.—Housing starts fell in March with interest rates somewhat higher than expected last month as the latest inflation readings failed to show improvement....

Doug Jackson uses Twin Protocol AI to enhance customer connections

Encinitas, Calif.—Doug Jackson, CEO and president of Cali, is an early adopter of the new Twin Protocol platform that combines the latest in blockchain...

XL Brands partners with Intermountain Wood Flooring

Wauwatosa, Wis.—Bostik’s XL Brands products, a leading brand of flooring adhesive solutions, is now available forpurchase through Intermountain Wood Flooring. Contractors and pro installers...

Unilin Technologies to exhibit at Domotex Asia 2024

Shanghai—Unilin Technologies, the IP and technology division of Unilin, will exhibit at this year's Domotex Asia/ChinaFloor. Here from May 28 to May 30, 2024,...

Soft surface products extend beyond the bedroom

The growth of hard surfaces over the past decade-plus has largely relegated broadloom carpet to the bedroom. How much longer is the question? Given...
Some text some message..
X