San Rafael, Calif.—Creating Your Space has launched Design Now, its latest retail dealer and builder visualization technology marketing tool.
Design Now utilizes artificial intelligence (AI), allowing consumers and salespeople to take a picture of their room and within seconds view the dealer’s flooring products in their space to help finalize the buying decision.
Although there are other visualization tools in the flooring market today, Design Now is unique features:
- Each dealer customizes his or her product catalog from the hundreds of flooring brands and hundreds of thousands of products available to visualize in Design Now. The consumers are designing with products the dealers have in their showrooms. Other flooring visualization tools are limited to one or a few brands with limited products to choose from.
- In terms of marketing, Design Now provides professional, custom videos in 15-, 30- and 60-second versions to promote the program on TV, YouTube, social media, the dealer’s website and elsewhere. These digital marketing campaigns are designed and customized to drive consumer interactions. What’s more, the dealer’s website is customized to feature Design Now.
- Due to the marketing program accompanying Design Now, distribution will be limited by market area.
- Design Now creates leads for dealers by capturing the consumer’s contact information.