Dalton—Shaw Industries’ residential division is partnering with Roomvo—the industry’s most popular room visualization platform. Shaw reported this strategic investment will ensure all retailers who use the visualizer on their websites will have access to the most up-to-date Shaw product information and image quality.
“We’ve listened to our retail partners, and we’re excited to deliver the tools and services that make doing business with Shaw easier,” said Michael Johnson, vice president of Shaw’s residential digital strategy. “We’re on a constant mission to make the shopping experience better for homeowners and to help our customers grow their businesses. We’re confident this strategic partnership with Roomvo will accomplish both.”
The company said this new partnership is in direct response to customer requests. The move amplifies Shaw’s brand presence on Roomvo and expands the virtual shopping experience for customers. Giving retailers more streamlined access to current data is the first step in Shaw’s multi-pronged partnership with Roomvo.
“Roomvo’s core focus is helping flooring retailers leverage technology to provide outstanding customer experiences, which is why this partnership with Shaw is so exciting,” said Pawel Rajszel, founder and CEO, Roomvo. “Together, we’re able to immediately enhance the product visualization capabilities at over 5,000 independent flooring retailers already using Roomvo, and we look forward to introducing thousands of new retailers to Roomvo for the first time. With Shaw products available in Roomvo’s visualizer, consumers are better positioned to shop with the confidence they deserve in order to make quick and easy purchase decisions.”