Dalton—Shaw Floors, the flagship residential brand of Shaw Industries Group, wrapped up its recognition of Childhood Cancer Awareness Month by thanking its customers, associates, media partners and suppliers for their outpouring of support to help end the fight against childhood cancer. According to Shaw, the prominent flooring brand has had nearly a decade-long partnership with St. Jude Children’s Research Hospital.
Since 2012, Shaw Floors has raised more than $16 million to support the research hospital’s life-saving mission of finding cures and saving children, crediting much of this success to the overwhelming support of its dedicated retailers, associates, media partners and suppliers. Over time, the partnership has evolved into a multi-faceted program that touches nearly every aspect of the brand’s business, including:
- National Dream Home Sponsor: Since 2012, Shaw Floors has been a national sponsor and exclusive flooring provider of the St. Jude Dream Home Giveaway. Every year Shaw Floors’ products are featured in more than 40 houses around the country.
- Cushion for St. Jude Collection: These products offer comfort and durability and $0.18 per square yard sold is donated directly to the research hospital. According to Shaw and its retail partners, approximately $1 million is collectively donated each year from cushion sales.
- Clean for a Cause: Shaw Floors’ Hard Surface Cleaner and Carpet Cleaner donate $0.25 per bottle sold and each mop kit sale donates $0.50 directly to the research hospital.
- St. Jude Heroes program: Shaw associates, customers and media partners run for a reason at the St. Jude Memphis Marathon Weekend each year in December. Since 2013, Shaw said it raised more than $795,000 for the event, while Shaw Floors is also a gold-level sponsor of the annual event.
“Beyond these programs and monetary donations, which do so much to support the hospital and its life-saving research, our hearts are with St. Jude and the countless lives they touch,” said Nicki Rayburn, vice president of brand strategy and channel marketing for Shaw’s residential division. “It’s the people, the patients and their families and their stories of inspiration, hope and perseverance that make this partnership so meaningful to us. We are forever grateful to all our customers, associates, media partners and suppliers who support this important cause alongside Shaw Floors.”