Mirage Hardwood Floors launches new color and grade

HomeNewsMirage Hardwood Floors launches new color and grade

Mirage Saint-Georges, Canada—Mirage has added a new color in the Escape Collection as well as the Exclusive grade to its Muse and DreamVille collections.

“In response to increasing customer demand, we’ve expanded our product offerings to include the Exclusive grade, which has garnered greater interest compared to the Character grade,” said Jérôme Goulet, marketing director at Mirage. “Furthermore, we’re confident that Galena will meet the installation and design requirements of both daring and traditional customers while providing them with a timeless and sought-after look.”

The new color Galena has been added to the Escape Collection. This color comes in Engineered technology, in a 5-inch width and Classic technology, in 3 1/4-inch and 4 1/4-inch widths, available with the Cashmere finish.

In addition to this new color, Mirage Floors also launched the Exclusive grade in its DreamVille and Muse collections. This grade presents a clearer look than the Character grade but provides wood planks with some pronounced and nuanced coloration with a limited range of color variation.

Both the DreamVille and Muse collections boast eight trendy neutral colors available in TruBalance Lite technology, in 5-inch and 7-inch widths as well as 5-inch Herringbone and Lock technology, in a 5-inch width with the DuraMatt finish. DreamVille is also available in Classic technology in 4 1/4-inch width.

The Lock technology returns to the standard Mirage Floors product offering. This technology will be available in the DreamVille and Muse collections, in a 5-inch width with the DuraMatt finish.

Must Read

Mohawk elevates Jason Randolph

Dalton—Mohawk has promoted Jason Randolph, formerly SVP, Karastan sales, to the position of senior vice president, residential sales. He assumes the position formerly held...

Tarkett, Mycocycle partnership aims to drive industry to zero waste

Solon, Ohio —Tarkett has formed a partnership with Mycocycle, a Chicago-based, nature-inspired biotech startup, in a move to drive the construction industry to zero...

NTCA taps new executive consultant

Jackson, Miss.—The National Tile Contractors Association (NTCA) has named Michael Kephart, president of the Kephart Group, executive consultant for the association. With a distinguished...

NALFA develops test method for moldings

Washington, D.C.—The North America Laminate Flooring Association (NALFA) has developed methodologies over the years to address laminate flooring, sustainability and underlayment—all of which work...

Belknap-Haines-STC promotes Brian Green

Mansfield, Mass.—Belknap-Haines-STC has promoted Brian Green to the newly created position of chief sales and marketing officer, North America region. In this role, Green...

Retailers learn to navigate uncertain terrain

It has been a roller coaster of a first half for flooring retailers, with wide swings in business activity occurring month-to-month—even week-to-week in some...
Some text some message..
X