(First part in a series) These are my exact questions and the real, unedited answers from ChatGPT:
First off, Chat, tell my audience a little about yourself.
“Well, hello there! I’m ChatGPT, your friendly neighborhood language model, and I’m here to make your life easier. Think of me as your personal AI assistant, but without the coffee runs and the bad jokes (I’m sorry, I can’t help myself).
I can chat about just about anything—from the latest trends in flooring to the mysteries of the universe (although, fair warning, my sense of humor is a bit nerdy). I’m like Google on steroids, but without all the irrelevant ads and cat videos (although, again, I do love a good cat meme).
So, flooring retailers, if you want to impress your customers with your knowledge, just ask me! I can help you find the perfect flooring for any room, answer your customers’ questions and even suggest some great jokes to tell while you’re installing the flooring (trust me, your customers will appreciate it).
And if all else fails, just remember this: if ChatGPT can’t solve your problem, it’s probably not worth solving.”
Please write a short advertisement to get people to buy flooring this spring.
“Upgrade your home this spring with new flooring! Transform your space with our wide selection of high-quality, durable options. From classic hardwood to modern tile, we have something for every style and budget. Visit us today and let’s get started!”
I teach dealers that their marketing needs to create differentiation and make themselves the obvious choice. While it’s impressive that you are able to write such human-like copy, your ad doesn’t do either of those things.
“Thank you for your feedback. I understand your point about creating differentiation and standing out in a crowded market. Here’s another version of the ad that highlights our unique selling points and differentiates us from the competition:
Looking for flooring that’s as unique as you are? Look no further than our flooring retail store! Our vast selection of top-quality flooring options is sure to have something that perfectly fits your style and budget.
We pride ourselves on offering a personalized and stress-free shopping experience. Our expert team takes the time to listen to your needs and help you find the perfect flooring to enhance your home’s beauty and value.
We also offer exclusive products and features that you won’t find anywhere else. For example, our state-of-the-art waterproof flooring is perfect for high-traffic areas and homes with kids and pets. And our custom area rug program lets you design a one-of-a-kind rug that perfectly matches your home’s decor.
Plus, with our spring flooring sale, you can enjoy unbeatable savings on all types of flooring. Don’t settle for the same old boring flooring options. Come see us today and discover the difference that truly exceptional flooring can make!”
Google is in very real danger of having its formerly unassailable dominance in search displaced by ChatGPT.
Jim Augustus Armstrong is the founder and president of Flooring Success Systems, a company that provides flooring dealers with marketing services and coaching to help them attract quality customers, close more sales, get higher margins and work the hours they choose. For more information, visit flooringsuccesssystems.com.
