Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition.
In this week’s “Tuesday Tips,” Tom Jennings reminds us that all too often, as a result of the way we sell, we’ve changed the way the customer is conditioned to buy—based solely on price.