Välinge Flooring adds new distributors

HomeNewsVälinge Flooring adds new distributors

valinge flooring distributors real woodViken, Sweden—Several U.S. distributors have agreed to carry Välinge Flooring’s new hardened wood floor collection across North America.

Välinge Flooring is designed as a high-quality, real wood alternative to the booming LVT flooring segment and an option for budget-friendly wider and longer planks. The collection aims to offer customers a real wood floor with superior durability and water resistance.

Joining Elias Wolf as North American distributors are:

  • Herregan, covering the Midwest
  • Green Home, based in Seattle
  • Stiller Distributors, covering the Northeast
  • Spartan Surfaces, covering the South and Southeast

“The Välinge Flooring collection has proven to suit our distributors’ portfolios perfectly,” said Zach Adams, general manager, Välinge Innovation North America. “The trend toward wider and larger hardwood flooring is exactly what we offer—combine that with a waterproof topical surface and our 5G Dry waterproof, fold-down locking system, and you have a beautiful real wood floor designed for a worry-free life. We’re delighted to be able to offer this amazing product to more customers across the U.S.”

Välinge Flooring features many of the latest technologies from parent company, Välinge Innovation. The Woodura surface technology is said to provide up to three times the impact protection of a traditional hardwood floor while being more sustainable. The floor also feature 5G Dry, which is intended to waterproof the surface and provide stress-free installation, and 5G Climb, which is designed to create a feasible wall installation method by adding a small plastic clip. It also features oak, ash and walnut versions in 11 different shades and both XL (8 ¼-inch-wide) and XXL (10 ¾ x 94) options.

Must Read

Portobello America enhances several tile collections

Baxter, Tenn.—Portobello America has made significant enhancements to its tile collections, blending innovation, versatility and exceptional design seamlessly. The revamped collections introduce the new...

Retailers React: What areas of your business are showing strength?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Emser Tile names Jim Parello EVP of sales

Los Angeles—Emser Tile has added to its leadership team with the appointment of Jim Parello to the position of executive vice president of sales....

Builder sentiment unchanged in April

Washington, D.C.—Builder sentiment was flat in April as mortgage rates remained close to 7% over the past month and the latest inflation data failed...

Tarkett adds to Source One team

Solon, Ohio—Tarkett has welcomed Jason Richardson to its team as director of customer experience for Source One, the company’s project management service. Richardson brings with...

FCA Network: It’s all about the youth movement

Louisville, Ky.—Anyone who has attended an FCA Network convention over the last five years has probably noticed the youth movement taking place, with...
Some text some message..
X